MDV began broadcasting on 1 January 2006 as
Ten Mildura, jointly owned by the incumbent broadcasters
WIN Corporation and
Prime Television. In January 2009,
Macquarie Media Group tried to exchange a 50% stake in Mildura Digital Television from Prime Television, with its 50% stake in
Darwin Digital Television, after losing a court challenge in late 2008 and advising the
Australian Competition & Consumer Commission. However, Macquarie won its court appeal about selling Darwin Digital Television in exchange for MDV, on 12 January 2009. On 1 July 2016, due to
WIN Television becoming the
Network 10 affiliate in the region, MDV switched its affiliation to the
Nine Network and rebranded as
Nine Mildura. On 1 July 2021, due to WIN Television re-acquiring the Nine Network affiliate in the region, MDV switched back its affiliation to Network 10. On 31 December 2021, one of the joint-venture partners of MDV,
Prime Media Group, was acquired by
Seven West Media.
Closure On 8 May 2024, it was announced that MDV would cease broadcasting on 30 June 2024 due to continued financial losses. WIN claimed in a
FAQ posted to their website about the closure that the station had been unprofitable since it began, and that no job losses would result from the closure. In early June, MDV began to air a commercial advising viewers of the closure, directing them to the same FAQ website. On 30 June 2024, Mildura Digital Television went to air for the final time, ceasing operations just past midnight during a re-run of the day's broadcast of
The Project, thus ending operations of MDT after 18 years. Following the final broadcast, the MDT license was handed back to the
Australian Communications & Media Authority. The Network 10 affiliate was handed over to
MDN. In some parts of Victoria, it was replaced by
10 Melbourne (via
10) and
GLV/BCV.
Programming Mildura Digital Television broadcast its programming from
Channel 10. ==Availability==