Memphis rap has been characterized as being low budget, using repetitive vocal hooks and a "distorted", that uses the
Roland TR-808 drum machine and minimal synth melodies. The genre commonly features
double time flows with
triplet flows, Because of the lack of resources, bedroom studios were often pushed to the extreme. Usually, the lyrics are quite dark and depict graphic subject matter.
DJ Spanish Fly had introduced the synthetic drum-kit sound with the TR-808, splitting the Memphis scene in two between those who preferred the live versus the digital sound. Alongside a strong drum beat were "cowbell, syncopated rhythms, powerful sub-bass, and sharp digital snares", these elements becoming the hallmarks of the Memphis rap sound.
Looping is also a signature with no steadfast rule, although looping is used over chopped edits.Memphis rap has been cited as an influence on the development of Phonk, a subgenre that draws on its sampling practices and sonic aesthetic. Memphis artists released recordings on independent labels. The dominance of New York and Los Angeles's hip hop scenes forced southern artists to form an underground style and sound to compete with the other regions. Artists used a grassroots approach through word-of-mouth in the club scene and mixtapes to promote their music.Memphis rap artists often relied on independent methods of production and distribution, including the use of cassette tapes shared through local networks. ==Artists==