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Mercedes Gleitze

Mercedes Carey was a British professional swimmer. She was the first known person to swim the Straits of Gibraltar and the first British woman to swim the English Channel. The name of Mercedes Gleitze was used to market Rolex's new waterproof case, the "Oyster". She established endurance records for swimming including a record of 46 hours in 1932. She was able to raise funds to found the Mercedes Gleitze Homes in Leicester via sponsorship. The Mercedes Gleitze charity is now linked to the Family Action charity.

Early life
Mercedes Gleitze was born to Heinrich and Anna (née Kurr) in 1900 in the English south-coastal town of Brighton. She and her two elder sisters came from German heritage and Mercedes spent time with her grandparents in Herzogenaurach in Bavaria and two years studying at the Maria Stern Convent School in Nördlingen. Her father was a German immigrant from the county of Göttingen. He was a baker and her mother taught languages. ==Swimming achievements==
Swimming achievements
With her bilingual background and education, Gleitze became a secretary and stenographer in central London exploiting her talent for languages. In her spare time she started swimming in the River Thames. Her first significant record was for 10 hr 45 min she spent swimming in the Thames. This was the longest time for a woman in 1923. She attracted attention when, at the eighth attempt, she became the first British woman to swim the English Channel, on 7 October 1927. Gleitze failed to complete the swim but her endurance of the cold convinced all that the original record should stand. She swam from the Pilot's Station at Shrove (pronounced 'Shroove'), a coastal hamlet near Greencastle in Inishowen in the north of County Donegal, south-eastwards across to Portstewart, a small town on the coast of County Londonderry, on 17 August 1929. Gleitze travelled to Australia, New Zealand and South Africa to establish new records for swimming. Besides swimming the 100 miles around the Isle of Man and becoming the first person to swim to Robben Island and back to Cape Town, she also staged feats of endurance swimming. When she first took the endurance swimming record it stood at 26 hours. Over several years she extended this record in public swimming baths where crowds would attend and encourage her by singing together. Gleitze married engineer Patrick Carey in Dover in 1930 with the American swimming twins Bernice and Phyllis Zittenfeld as bridesmaids. The ceremony was covered by British newsreels where Gleitze announced that she was off to swim the Hellespont instead of going on honeymoon. Gleitze continued to extend her endurance record to 45 hours the following year. In 1932 she retired after again extending the record finally to 46 hours. ==Endorsements==
Endorsements
Gleitze gathered a large number of companies who were keen to be associated with her achievements. Consumers were asked to toast her with Paddy Whiskey when they were not drinking Lipton's Tea, which had reputedly helped her "beat the channel". She appeared at a corset demonstration for Kellett's and at the showing of the, now lost, 1927 silent film Swim Girl, Swim, which starred Bebe Daniels and a fellow swimmer Gertrude Ederle. There were unproductive rumours that Gleitze might star in a film. Gleitze also recommended Be-ze-be honey and bathing caps as well as her enduring role as a brand ambassador for Rolex watches. ==Celebrity==
Celebrity
Gleitze became a celebrity and she was regularly the subject of stories. The newspaper that most adopted a tabloid approach to her was the Daily Mirror that hinted that Gleitze was using her charity's funds inappropriately. The paper challenged the charity to allow its accounts to be audited and offered to pay for the cost. The papers also reported on believed or invented stories of rivalry between Gleitze and other swimmers. Millie Hudson, who went with her to Gibraltar, was said to be a rival, and Gleitze was said to have annoyed Lottie Shoemmell, who was an American swimmer, by refusing to race her across the Channel. ==Later life==
Later life
After her retirement from swimming, Gleitze became a housewife, had three children, and became increasingly reclusive, lying about her past to her neighbours and not discussing her achievements with her family. She died aged 80, on 9 February 1981, in London. ==Legacy==
Legacy
Besides her three children and many swimming records, Gleitze founded several homes that were used by homeless British people during the 1930s. In 1939 they were used for homeless Czech people. The buildings were destroyed in Second World War bombing in 1940; In 2023, her name and a picture of her emerging from water clutching a bag and goggles were featured in advertisements for Rolex alongside those of Lara Gut-Behrami, Iga Swiatek, Sonya Yoncheva, Grace Kelly, Sylvia Earle, Lexi Thompson, Khoudia Toure and Yuja Wang. In January 2022, a blue plaque for Gleitze was unveiled at her birthplace in Freshfield Road, Brighton. In March 2024, the film Vindication Swim, about Gleitze's 1927 English Channel swim, was released. It was written and directed by Elliott Hasler, and starred Kirsten Callaghan as Gleitze. ==References==
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