Mian Muhammad Latif was born in 1947 in
Toba Tek Singh to an
Arain family. His father Haji Muhammad Saleem was a cotton industrialist and an entrepreneur. He later moved to
Faisalabad for studies and after graduating in 1974, he started textile business by setting up a small processing unit which later became known as
Chenab Group. In 1997, Mian Latif introduced the concept of
ChenOne retail stores in Pakistan. ==Personal life==