While still a high school student, King began his first media job in August 1979 as a weekend DJ for Gary radio station
WLTH. At WIGO, King launched new programming in January 1995 such as
Georgia Live, a daily interview show distributed to seven other stations in Georgia and South Carolina. Beginning with the
1995 All-Star Game, WIGO began carrying
NBA Radio Network game broadcasts in February 1995. Joining black conservative organization
Project 21 in 1996, King wrote commentaries for Project 21 from 1998 to 2005. In one 1999 commentary for Project 21, King opposed lowering academic standards for
NCAA student-athletes on the grounds that "the primary purpose for college was to get an education, not to act as a farm system for the NBA." Joining
CNN Interactive in 1997, King was part of the web development team that launched CNNSI.com, the website for
CNN Sports Illustrated, later that year. At the end of the 1990s, King was a weekend morning news anchor for
WGST. In September 2005, King became a producer and reporter with
WXIA-TV Atlanta. ==Awards and recognition==