In August 2010, it was reported that Alan Partridge would make a comeback series online for lager company Foster's. On 8 October 2010, it was announced that the new show, entitled ''Alan Partridge's Mid Morning Matters'', would premiere on 5 November 2010 on Foster's comedy site, fostersfunny.co.uk. In a press release, Steve Coogan announced, in character: "I am delighted to announce that after years as a regional broadcaster on North Norfolk Digital my groundbreaking radio segment,
Mid Morning Matters, will now be accessible to a potential audience of billions via the World Wide Web (www). That it has taken Foster's to help realise my dream of joining the information superhighway is a damning indictment of the established broadcasters whose shabby treatment of me on Sept 10th 2001 was frankly shabby. I made dozens of calls the next day, all of which were ignored. My appreciation must go to Armando Iannucci and Baby Cow for ignoring the lies, God bless them. In the meantime I look forward to 'hanging out 'n' chillin' with the MySpace generation." The first six episodes aired online in December 2010, with the remainder released weekly from 4 February 2011 until episode 12 on 11 March 2011. Following the series, Alan appeared again as part of the
Red Nose Day 2011 set for a one-off show akin to the
Mid Morning Matters arrangement, and here Sidekick Simon reappears in his former capacity. Following a deal between
Baby Cow Productions and
BSkyB in November 2011, the first series was broadcast as six 30-minute episodes on Sky Atlantic, Series two of
Mid Morning Matters began airing on Sky Atlantic on 16 February 2016. As with the first series on Sky, series two ran for six 30-minute episodes. == Reception ==