To support the release of
Mind Burns Alive, a series of three distinct music videos were created. The first video, "Where the Light Fades", was released on March 20, 2024. It features vignettes of each band member being revealed and obscured by a consistently fading light. A motif borrowed from videos like
Sinéad O'Connor's "
Nothing Compares 2 U" is evident, where Brett is isolated against a black background, directly engaging the viewer with a heartfelt vocal performance is also prominent. The second video, "Endless Place", was released on April 24, 2024. This video showcases the band performing in a vast, empty theater located in the Deep South. The location, a historic masonic temple, embodies the "Endless Place" mentioned in the song's lyrics with its tomb-like atmosphere and winding hallways. The video is finished in stark black and white, further removing any sense of time and place. The third and final video for the album's title track, "Mind Burns Alive", was released on May 17, 2024. This video presents the band in an abstract visual motif, with bold mixes of orange and blue color schemes. The character in the song is depicted suffering from mania, proposing grand gestures to reach a former lover. Techniques such as slow shutter speed and fisheye lens were used to visually represent the protagonist's declining mental faculties. This video was also a direct collaboration between the band and Dan Almasy, the director of the two previous videos. ==Reception==