Following the transfer of the Miss Universe franchise by the
Miss Universe Organization to Bennett, Coleman and Co., a distinct Miss Diva pageant was established to select India's representatives for Miss Universe. Previously,
Femina Miss India designated its winner to compete at Miss Universe. However, in 2010, Tantra Entertainment Private Limited, in partnership with former Miss Universe and renowned Bollywood actress
Sushmita Sen, launched a separate pageant, I Am She-Miss Universe India, to send Indian delegates to Miss Universe. Following 2012, Sushmita Sen and Tantra Entertainment relinquished the Miss Universe license, prompting the Femina Miss India Organization to assume rights for
Miss Diva 2013. The inaugural Miss Diva pageant took place on 5 September 2013, in
Mumbai. Fourteen finalists, meticulously selected from across the nation, vied for the coveted crown at the grand finale.
Manasi Moghe, hailing from
Mumbai, was declared the first-ever "Miss Diva Universe 2013" by the esteemed
Zeenat Aman, Miss Asia Pacific 1970, and a renowned Bollywood actress.
Gurleen Grewal, representing
Punjab, was crowned "Miss Diva International 2013" by
Sahar Biniaz, Miss Universe Canada 2012. Finally,
Srishti Rana from
Faridabad received the title of "Miss Diva Asia Pacific World 2013" from Bollywood's celebrated actress,
Raveena Tandon. In 2019, Liva Fluid Fashion secured the sponsorship rights for the Miss Diva pageant. The inaugural edition under their patronage was scheduled for 2020. As there was no pageant held in 2019, the Miss India Organization appointed Indian representatives for international competitions.
Vartika Singh and Shefali Sood were selected to compete in
Miss Universe 2019 and
Miss Supranational 2019, respectively. In 2024, Miss Diva organization withdrew the license to the Miss Universe organization in 2024 because they felt the organization had changed and needed to address internal issues. The Miss Diva organization has stated they will return to the Miss Universe once the issues has been resolved. After withdrawing the Miss Universe license, Miss Diva rebranded its 2024 pageant as "LIVA Miss Diva 2.0.", and introduced two new titles: Miss Diva Content Creator and Miss Diva Fashion Designer. In keeping with tradition, the Miss Diva Supranational title continues to be awarded, as it has in previous editions. In 2025, the Miss Diva organization obtained the national license for
Miss Cosmo, an international pageant based in Vietnam. One of the winners of
Miss Diva 2024 will represent India at the second edition of the Miss Cosmo pageant, scheduled to take place in Vietnam in 2025. ==International pageants==