The book's general reception was mixed to positive; the quality and articulation of the ideas expressed was complimented.
William Sims Bainbridge, writing for the
Canadian Journal of Sociology Online, complimented the chapters written by Anthony and Palmer, describing the former as the one with the most basis in established literature, and describing the latter as "refreshingly honest" in its discussion of how researchers who study cults closely may become too personally involved. He compared the work of Palmer to the work of the "anti-cult" writers in the volume, criticizing several writers as having seemingly never conducted any direct research with cults at all, merely consulting former members who may be exaggerating. In
Utopian Studies, Mike Tyldesley complimented the book as describing the state of the debate on cults in an accessible way, though believed that the lack of rejoinders in most cases reduced the quality of the book. He also wrote that "[w]hether the book will help to overcome the suspicion and help the scholars whose starting points are different to start to move on from the acrimonious debates of the past must be open to doubt". Its goal of reaching balance between the two camps was generally regarded as unsuccessful.
Anson Shupe described the essays in the book as "clearly written" and "articulate", though "not terribly original". He believed that the book failed to achieve a middle ground as it had intended, and included little if any dialogue between the two camps, describing the writers as "preaching to their respective choirs".
James T. Richardson described the book as a "mixed bag", containing what he described as "fine analytical work", but also work with "limitations of one sort of another". He felt that the book's disputes from before it had been published, which had led several writers to withdraw from the project (including himself), left it tilted towards the "anti-cult" camp. In the
American Journal of Sociology,
Karla Poewe commented that the book failed to achieve its stated goal of encouraging balance between important research objectives. Dana Kaplan, writing for the
Journal for the Scientific Study of Religion, praised the book as containing a "wealth of information on how scholars study cults or new religious movements", however arguing that the book had failed in its goal to restore a moderate voice to the debate, with the book itself containing a disclaimer warning the reader that they will have issues with at least one of the essays presented, and containing "highly charged material". The discussion of brainwashing in the book attracted both praise and criticism. Shupe described Bromley, Robbins, and Anthony's chapters as the best, and argued some of the book's coverage of brainwashing was an example of a minority of scholars attempting to revive a debate which in his view had been already settled by sociologists; in this way he compared the book to
The Bell Curve about
race and intelligence. Richardson criticized Zablocki's defense of the brainwashing concept, describing it as "a rather selective reading of the literature", and described his defense over his usage of ex-member data as over-reaching; he praised Anthony's chapter as doing a "thorough job" of disputing this. However, Poewe criticized Anthony's chapter disputing the concept of brainwashing as "unreasonably long and ideological", describing it as an attack on Zablocki's chapter discussing brainwashing and comparing Anthony's argument to that of the
Nazis, describing Anthony's usage of psychoanalysis as "at least as 'pseudoscientific' as Anthony claims Zablocki's concept of 'brainwashing' is". Poewe stated that the "unifying theme underlying all confusions is [...] the politicization of research by scholars who are explicit or implicit ideologues." The book's organizational structure was questioned by some commentators.
Marion S. Goldman argued that the book should have included a timeline of major cult controversies, as in her view this information was presented without contextualization, though concluded by describing the book as "an important collection" that opened the door for future research. Dana Kaplan said that the volume was organized in an uneven manner with chapters of varying quality, which to her indicated that "the editors were a bit at a loss on how to divide up the material". Dana Kaplan points out the third section as one which seemed to have been "tacked on almost as an afterthought", not fully answering the question it set out to ask, and calls Jeffrey Kaplan's chapter misplaced in the book and a poor choice for the final essay, though Richardson described the final chapter as "succinct and balanced". The data behind its writer's arguments was criticized. Bainbridge frames the book as raising the question as to whether the
sociology of religion is truly scientific. He writes that "[i]n many respects this is an excellent book, containing insightful essays written from a variety of perspectives," noting however that "[n]ot a single paper in the collection makes use of quantitative data or conducts any other kind of formal theory testing", decrying the scarcity of connections to research on
group influence from
social psychology or sociology in general. He concluded that "[t]his rather good book demonstrates the very bad condition of the social science of religion." Goldman expressed that she wished the book had had a final chapter which had compared the various contributors' arguments and had better summarized the methodologies and empirical evidence used by the writers in the book, so readers could independently evaluate these arguments.
Misunderstanding Cults' tone was noted to reflect the broader hostility of the academic study of cults. Bainbridge noted the acerbic tone of many writers in the book toward those on the opposite side of the debate, with "each faction accusing the other of selling out and forsaking intellectual integrity for material gain". Richardson argued the book was revealing about the study of cults, with "some very strong statements [...] being made about fellow scholars, some of who are also included in the book!" He further argued that the introduction itself made the divisions worse, with those cited as "moderates" in the debate not having a voice in the literature. == References ==