in 2015|left Beckham made a guest appearance on the catwalk for
Maria Grachvogel on 17 February 2000, marking her debut as a model at
London Fashion Week. Beckham also acted as a British ambassador for
Dolce and Gabbana and was briefly the face of
Rocawear in 2003. Beckham designed a limited-edition fashion line for
Rock & Republic called VB Rocks in 2004, consisting mainly of jeans for the high end of the market, retailing at approximately $300 in the US. On 16 January 2006, Beckham walked the runway for
Roberto Cavalli at
Milan Fashion Week, and was for a period exclusively dressed by him for red-carpet and social events. For the March 2006 issue of ''
Harper's Bazaar'', Beckham acted as fashion editor when she styled her close friend,
Katie Holmes, for a fashion shoot. She has admitted to a personal love of sunglasses, saying "I'm quite obsessed with sunglasses. I collect vintage Guccis and Carreras – they can make virtually any outfit look cool." On 14 June 2007, Beckham launched dvb Denim collection in New York at
Saks Fifth Avenue, along with unveiling her eyewear range in the United States for the first time. In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside
Glenda Bailey (editor-in-chief of ''Harper's Bazaar'') and
Lanvin's
Alber Elbaz, to choose the winner of the
River Island Gold Award, worth £20,000. In August 2007, Intimately Beckham perfume was launched into US stores, one of more than 20 perfumes she and David Beckham have introduced over the years. In September 2007 her cosmetics line V-Sculpt was launched in Tokyo. In a 2007 appearance at an LA Galaxy press conference, Beckham is credited with having popularised
Roland Mouret's 'moon dress' and his brand, and Beckham was also the face of
Marc Jacobs for his Spring 2008 collection. The fashion magazine covers Beckham has appeared on during her career include
I-D in 2004 and
W in 2007. Her first
Vogue appearance was the April 2008
British edition. This was followed by
Vogue India,
Vogue Paris as well as the German, Russian, Australian, Turkish, Taiwanese, Chinese and Spanish editions. Beckham has also graced various international editions of ''Harper's Bazaar
and Elle''. On 17 July 2018, Victoria's collection of her
Reebok collaboration was launched.
Launch of fashion label Beckham's eponymous label was launched in September 2008. By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011–12, it was predicted to generate annual sales of more than £60 million. Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to £18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyewear and fragrance lines. Writing in
The Independent in February 2014, Alexander Fury described how Victoria Beckham had made the transition from novelty to respected designer, citing her recent guest editorship of French
Vogue and forthcoming participation in a panel discussion with the dean of
Parsons design school in New York. The article concluded that the brand's sales were down to the appeal of the designs themselves, not the celebrity association. In 2017, Beckham's new collection for
Target featured a wide range of sizes from XS to 3X for women. Beckham also introduced a new line for children's wear. In 2018, the collection was presented at
London Fashion Week instead of at New York Fashion Week as normal. In 2019, a spokesperson for the brand confirmed that the line would remain fur-free, and announced that as of the autumn/winter collection, it would also be free of any exotic skins.
Business difficulties Despite her high social profile, her fashion brand has not been a business success. In 2018 the label was losing £4,000 a day. In November 2019, the BBC reported that "Victoria Beckham's fashion business has posted another annual loss as demand for the former Spice Girl's high end clothes "plateaued". Victoria Beckham Limited, which has not made a profit since it launched in 2008, reported a loss of £12.3m for 2018. Sales slipped 16% to £35m, amid weaker wholesale demand. Chairman Ralph Toledano said sales of clothing and accessories had levelled off after years of growth. "The performance was in line with expectations, so we were not surprised. Our goal is to reach profitability as soon as possible," he told trade journal Business of Fashion. "Mrs Beckham launched her label in 2008 with a collection of luxury dresses, and now sells fashion and accessories in more than 400 stores around the world." In 2022, Beckham's fashion label was £54 million in debt.
Victoria Beckham Beauty In September 2019, Beckham launched the beauty brand "Victoria Beckham Beauty". Together with co-founder Sarah Creal, she showcased the brand at
London Fashion Week. Secondary packaging of the makeup is made from 100%
post-consumer waste, while shipping materials are either
recyclable or
biodegradable. Beckham has described it as "active and effective, but clean and kind". The brand's first line of products was
eye makeup, and included eye liner, individual eye shadows, and an eye shadow palette. A line of lip products, comprising a lip tint and waterproof lip pencils, was released the following month. ==Television==