Kraft Mondelez International is rooted in the
National Dairy Products Corporation (National Dairy), which was founded on December 10, 1923, by
Edward E. Rieck and Thomas H. McInnerney. The firm was initially set up to execute on a
rollup strategy in the fragmented United States
ice cream industry. In 1924, Kraft Cheese Company was founded and was listed on the
Chicago Stock Exchange. Two years later, it was listed on the
New York Stock Exchange. In 1928, it acquired Phenix Cheese Company, the maker of a
cream cheese branded as
Philadelphia Cream Cheese, founded by Jason F. Whitney Sr. and the company changed its name to Kraft-Phenix Cheese Company. In 1930, National Dairy acquired Kraft Phenix. After the acquisition, the combined company retained the National Dairy name and management, though the Kraft Phenix side of the company continued to operate largely independently. The company then changed its name to Kraftco Corporation in 1969, and was renamed again to Kraft Inc. in 1976. After its acquisition by
Phillip Morris and the merger with
General Foods Corporation in 1989, Kraft Inc. was renamed to Kraft Foods Inc. in 1995. Altria (the former Phillip Morris) sold its stake in 2007. On September 7, 2009, Kraft made a
hostile £10.2 billion takeover bid for the British confectionery group
Cadbury, makers of
Dairy Milk and
Bournville chocolate. On November 9, the company's bid (then £9.8 billion) was rejected by Cadbury, which called it a "derisory" offer. Kraft upped its offer on December 4. It had significant political and public opposition in the United Kingdom and abroad, leading to a call for the government to implement economic
protectionism in large-company takeovers. On January 19, 2010, Cadbury approved a revised offer from Kraft which valued the company at £11.5 billion ($19.5 billion). Some funds for the takeover were provided by the
Royal Bank of Scotland. Cadbury sales were flat after Kraft's acquisition. The snack-food company, called Mondelez International, would be the legal successor of the old Kraft Foods, while the grocery company would be a new company,
Kraft Foods Group. The split was completed in October 2012. It was structured so that Kraft Foods changed its name to Mondelez International and spun off Kraft Foods Group as a new publicly traded company. Kraft Foods Group later merged with
Heinz to become
Kraft Heinz. The name of the newly merged company would be
Jacobs Douwe Egberts (now ''JDE Peet's''). In April 2015, the U.S. Commodity Futures Trading Commission (CFTC) alleged that Mondelez International and its former subsidiary, Mondelez Global, bought $90 million (£61 million) of wheat futures with no intention of taking delivery. In January 2016, Mondelez announced that it would source 100% cage-free eggs globally by 2025. On June 30, 2016, Mondelez made a $23 billion offer to buy its smaller rival,
Hershey. In 2016,
Terry's was one of a number of brands acquired by
Eurazeo from Mondelēz, and it subsequently became part of Carambar & Co. In January 2017, the company sold the Australian grocery business, including
Vegemite, to
Bega Cheese. In August 2017, it was announced that
Dirk Van de Put, Belgian CEO of
McCain Foods, would succeed Irene Rosenfeld as CEO in November 2017. On May 6, 2018, Mondelez agreed to buy cookie maker
Tate's Bake Shop for approximately $500 million. The acquisition was completed on June 7, 2018. On June 19, 2019, Mondelez agreed to acquire a majority interest in Perfect Snacks, owner of refrigerated protein bar Perfect Bar. The acquisition was completed on July 16. On February 25, 2020, Mondelez announced that it was acquiring a majority stake in Toronto-based Give & Go, a maker of two-bite brownies. The acquisition was completed on April 3, 2020. In January 2021, Mondelez announced that it had bought Hu Master Holdings for more than $250 million. On May 26, 2021, Mondelez announced an agreement to acquire Greek snack company
Chipita S.A., a high-growth key player in the Central and Eastern European croissants and baked snacks category. On January 3, 2022, Mondelez announced that the acquisition was complete. In May 2022, it was announced Mondelez had acquired
Grupo Bimbo's confectionery business, Ricolino, for approximately US$1.3 billion. On May 10, 2022, Mondelez announced that it would sell its gum business, including
Trident and
Dentyne, in developed markets including North America and parts of Europe, as well as the entire
Halls cough drop business, these businesses used to be owned by their former owner
Warner Lambert. In June 2022, Mondelez announced that it would be acquiring
Clif Bar for $2.9 billion. Through the acquisition, Mondelez will obtain Clif, Luna, and Clif Bar Kids as a part of its portfolio. On December 19, 2022, Mondelez announced that it was selling its North American and European gum business, including the
Trident,
Dentyne,
Chiclets and
Bubblicious brands, to
Perfetti Van Melle, the makers of
Mentos, however Mondelez retained the Latin American, African, Asian, And Australian gum business. The deal closed on October 2, 2023. == Corporate affairs ==