MarketMoney in the Bank (2011)
Company Profile

Money in the Bank (2011)

The 2011 Money in the Bank was a pay-per-view (PPV) professional wrestling event produced by WWE. It was the second annual Money in the Bank and took place on July 17, 2011, at the Allstate Arena in Rosemont, Illinois, United States, for wrestlers from the promotion's Raw and SmackDown brand divisions. This was the last Money in the Bank held under the first brand extension, which ended in August, but was reinstated in July 2016.

Production
Background . In 2010, WWE established Money in the Bank as a pay-per-view (PPV) and it was held in July—in April 2011, the promotion ceased going by its full name of World Wrestling Entertainment, with "WWE" becoming an orphaned initialism. The concept of the event came from WWE's established Money in the Bank ladder match that was originally held at WrestleMania from 2005 to 2010. The match features multiple wrestlers using ladders to retrieve a briefcase hanging above the ring. The briefcase contains a contract that guarantees the winner a match for a world championship at any time within the next year. For 2011, two Money in the Bank ladder matches occurred. One was exclusive to wrestlers from the Raw brand while the other was exclusive to those from SmackDown. Raw's match granted a contract for a WWE Championship match while SmackDown's granted a World Heavyweight Championship match contract. The event took place on July 17, 2011, at the Allstate Arena in the Chicago suburb of Rosemont, Illinois. It was the second event under the Money in the Bank chronology and the last to occur under the first brand split, which ended in August. Tickets went on sale in May 2011 through Ticketmaster with prices ranging from US$25 to $300. Storylines between the characters were produced on WWE's weekly television shows Raw and SmackDown with the Raw and SmackDown brands—storyline divisions in which WWE assigned its employees to different programs. These storylines provided the background to the 2011 event, which continued the storylines from the previous event in WWE's 2011 pay-per-view schedule, and then became the number one contender by winning a triple threat Falls Count Anywhere match against Alberto Del Rio and Rey Mysterio on the June 20 episode of Raw. After the match, Punk revealed that his WWE contract would expire at midnight on July 17, immediately after the Money in the Bank PPV ended; Punk vowed to win the championship and leave the company with it. On the next episode of Raw, Punk cost Cena a tables match against R-Truth, then delivered a worked shoot promo, colloquially dubbed "the pipebomb", saying that he, rather than Cena, was "the best in the world"; he also berated WWE for not promoting him properly. Punk called Cena an "ass-kisser" and insulted WWE management—including chairman Vince McMahon and executive John Laurinaitis and saying that Dwayne Johnson was main eventing next year's WrestleMania that made him sick. In addition to saying that he was breaking the fourth wall by talking to the camera, Punk proposed that he could defend the WWE Championship by wrestling in other companies such as Ring of Honor (ROH) and New Japan Pro-Wrestling (NJPW) after leaving the company with the title. As a result, Punk was given a storyline suspension and stripped of his championship match. Cena confronted McMahon and threatened to walk out on him and return the WWE Championship if Punk were not reinstated. McMahon relented on the condition that if Cena lost the title, he would be fired. On the following episode of Raw, McMahon tried to persuade Punk to sign a new contract to ensure the WWE Championship would stay in WWE; McMahon agreed to Punk's demands and apologized to Punk before Cena interrupted the proceedings. The segment resulted in Cena punching Punk, so Punk tore up the agreed contract teasing a face turn for Punk. The main feud from SmackDown was Randy Orton defending the World Heavyweight Championship against Christian. The storyline started on the May 6 episode of SmackDown, when Orton defeated Christian to become the champion less than a week after Christian had won the title. Christian would then invoke his rematch clause against Orton at Over the Limit, in which he lost. At Capitol Punishment on June 19, Orton defeated Christian to retain the title again by pinning him, after the referee failed to notice his foot under the bottom rope. Afterward, Long offered Henry an attempt at the championship if Henry could defeat Orton again. Henry lost the match by countout after Christian engineered a distraction. This set up a match between Orton and Christian for the title at Money in the Bank. On the July 8 episode of SmackDown, Christian's lawyers in the storyline added a stipulation to the match that if Orton was disqualified or there was "poor officiating", he would lose the title to Christian. The Raw Money in the Bank competitors were announced on the June 27 episode of Raw with no qualifying matches; these were Alberto Del Rio, Alex Riley, Evan Bourne, Jack Swagger, Kofi Kingston, Rey Mysterio, R-Truth, and The Miz. creating a rivalry between the two. Henry interfered in Big Show's matches with Alberto Del Rio at Capitol Punishment and on the June 27 episode of Raw in a steel cage match. Henry versus Big Show was later announced for Money in the Bank. == Event ==
Event
Preliminary matches The event, featuring commentary by Michael Cole, Jerry Lawler, and Booker T, began with the SmackDown Money in the Bank ladder match. During the bout, Sheamus slammed Sin Cara through a ladder propped between the ring apron and the announcers' table with a powerbomb. The ladder was bent in half and Cara was stretchered away from ringside. Near the end of the match, Barrett, Rhodes and Bryan were the only three in the ring. Bryan put Rhodes in a guillotine choke submission hold on top of the ladder in the middle of the ring while Barrett sneaked up the other side of the ladder. After Bryan knocked Rhodes off the ladder, Barrett got Bryan onto his shoulders and tried to throw him off. Bryan countered with repeated elbow strikes to Barrett's head. Bryan then kicked Barrett in the head and unhooked the briefcase to win the contest. In the show's second match, Kelly Kelly defeated Brie Bella to retain the Divas Championship. Kelly won the bout after performing her K2 maneuver on Brie. In the show's third match, Mark Henry defeated Big Show. Henry gained a two-count after a ''World's Strongest Slam'' on Big Show. Henry then performed the move again and two running splashes for the pinfall victory. After the match, Henry wrapped a chair around Big Show's ankle and jumped on it, causing an injury to Big Show. The next match was the Raw Money in the Bank match, where all the wrestlers brought ladders. During the match, Evan Bourne performed his signature Air Bourne aerial maneuver, diving from a ladder and landing on the other wrestlers at ringside. Bourne and Miz went for the briefcase but Del Rio toppled their ladder, and Miz was taken backstage with a knee injury. The seven remaining wrestlers simultaneously climbed four ladders in the ring, but fell off one by one. With nobody left in the ring, Miz hopped down to the ring and climbed the ladder with one leg, but Mysterio stopped him by slamming him off the ladder with a sunset flip powerbomb. As Mysterio and Del Rio battled on top of the ladders for the briefcase, Del Rio distracted Mysterio by unmasking him and then pushing him onto another ladder, which tipped over and sent both wrestlers to the mat. Del Rio regrouped and unhooked the briefcase to win the match. Not wanting a tainted victory, Cena broke the hold and attacked Laurinaitis. As Cena returned to the ring, Punk performed a Go To Sleep on Cena and pinned him to win the WWE Championship. McMahon ordered the winner of the Raw Money in the Bank match, Alberto Del Rio, to cash in his contract on Punk. When Del Rio ran out and tried to cash in his contract for an immediate WWE Championship match, Punk performed a roundhouse kick on Del Rio before he could do so. After blowing a kiss to a distraught McMahon, Punk fled the arena and left as WWE Champion. == Reception ==
Reception
During the event, WWE announced that its attendance was 14,815. The event drew 195,000 pay-per-view purchases, which was an increase of 18.2% from the 165,000 of the previous year's event. This contributed to WWE's PPV revenue of $15.8 million for the third quarter of 2011 compared with $13.6 million for the third quarter of 2010. The 2012 Money in the Bank event received 188,000 purchases, a drop of 3.6%. Money in the Bank received positive reviews from critics. Dave Meltzer of the Wrestling Observer Newsletter awarded the Cena–Punk main event five stars out of five, the first WWE match since 1997 to receive such a rating. It was the first match in any promotion in over five years to receive the full five stars, and is the first of ten "main roster" (excluding NXT and NXT UK) matches to receive five stars in the 21st century, with the second occurring nearly 11 years later, the third achieved a few months after the second, the fourth and fifth happening at the following WrestleMania, the sixth accomplished over a year later at Backlash, the seventh occurred at Bad Blood in a Hell in a Cell match also involving CM Punk, the eighth happening at WrestleMania 41, the ninth achieved five days after the eighth on an episode of SmackDown, and the tenth taking place at SummerSlam a few months later in a Street Fight also involving John Cena. The Wrestling Observer Newsletter later awarded the event the Best Major Show of 2011, over other professional wrestling events by companies including Pro Wrestling Guerrilla and New Japan Pro-Wrestling, as well as over a kickboxing event by K-1 and mixed martial arts events by Ultimate Fighting Championship. The main event won the Observer award for Match of the Year. Alex Roberts of the Pro Wrestling Torch Newsletter attended the event. He criticized the ladder matches as "dangerous spectacles" where many wrestlers "took plenty of painful-looking bumps" but often failed to score "a corresponding crowd reaction". He also stated that the apparent injuries suffered by Sin Cara and the Miz in those matches had unnerved the audience. In contrast, Roberts felt that the two world title matches, which focused on "in-ring psychology and storytelling", were much more "memorable" or even "legendary". Regarding the main event, Roberts said, "even a match-ending run-in bypassed the expected convoluted machinations and played perfectly to the narrative at hand". At the end of 2011, Nathan Kyght of the Pro Wrestling Torch Newsletter ranked Money in the Bank the best of 34 pay-per-views in 2011, including those from WWE, Total Nonstop Action Wrestling, Ring of Honor, and Dragon Gate USA. Wade Keller, also from the Pro Wrestling Torch Newsletter, awarded the Cena–Punk bout five stars out of five, and said the "athleticism wasn't at the A+ level, but everything else that equals magic in pro wrestling happened in the last 40 minutes". Keller awarded the SmackDown Money in the Bank ladder match four stars and said there were "lots of good workers taking a lot of big bumps, but also selling them, during the course of the match". For the Orton–Christian match, Keller said that it was "paced well, executed well, and the finish played into the personalities and storyline of this feud". Regarding the outcome of the Henry–Big Show match, Keller commented that it was "interesting to see WWE really truly get behind Henry for the first time after all of this time". WWE also released "the 50 greatest WWE Championship Matches ever" in 2013, with the Cena–Punk match from the event ranked fourth. In 2019, Troy L. Smith of cleveland.com released a list of the "50 greatest wrestling pay-per-views of all time" from every professional wrestling promotion in the world, with 2011's Money in the Bank ranked at number four. Money in the Bank 2011 was released on DVD by WWE Home Video on August 16, 2011; it included Matt Striker interviewing Daniel Bryan as extra content. == Aftermath ==
Aftermath
After CM Punk left the Allstate Arena with the WWE Championship belt, celebrity website TMZ pictured him showing off his newly won title belt on the streets of Chicago with Colt Cabana and Ace Steel. To crown a new WWE Champion, WWE Chairman Vince McMahon started an eight-man tournament on the July 18 episode of Raw, which included all the participants of the Raw Money in the Bank ladder match except Evan Bourne, whose place was filled by Dolph Ziggler. The Miz and Rey Mysterio made it to the tournament finals, which McMahon postponed so he could fire John Cena as a result of the conditions imposed on the Money in the Bank match. Triple H interrupted and announced that the WWE Board of Directors had removed McMahon from power in a vote of no confidence, and that Triple H was to take over the day-to-day operations of WWE. Before leaving, Triple H refused to fire Cena. On July 21, Punk gatecrashed the joint WWE–Mattel panel at San Diego Comic-Con with title belt in hand. He confronted Triple H and took exception to WWE attempting to crown a new WWE Champion. Two days later, Punk made a surprise appearance at a show hosted by the All American Wrestling company without his title belt to endorse Gregory Iron, a wrestler with cerebral palsy, as an inspiration for overcoming his impediment. On the July 25 episode of Raw, Mysterio won the tournament to become the new WWE Champion, and immediately had to fend off Alberto Del Rio to prevent him from cashing in his Money in the Bank. Triple H, now Chief Operating Officer, decreed that Mysterio was to face ex-champion Cena later that night for the title; Cena won and again became WWE Champion. After the match, Punk made an unannounced return to WWE with the old WWE Championship belt to confront Cena, resulting in a situation where two wrestlers claimed the rights to the championship. Cena and Punk later fought in a match at SummerSlam on August 14 to crown the undisputed WWE Champion, which Punk won controversially. As Punk celebrated, Kevin Nash made his WWE return and assaulted him. Del Rio then cashed in his Money in the Bank contract and pinned Punk to become the new champion after kicking Punk in the head. Punk regained the WWE Championship from Del Rio at Survivor Series in November 2011; starting a 434-day reign until The Rock beat him at the 2013 Royal Rumble event. After losing the World Heavyweight Championship to Christian, Randy Orton was granted a rematch at SummerSlam, where he won a No Holds Barred match to win the title. He defeated Orton at Night of Champions in September to become World Heavyweight Champion for the first time. Big Show returned from injury in October 2011 to feud with Henry over his title. Daniel Bryan initially declared that he would only cash in his Money in the Bank contract for a World Heavyweight Championship match at WrestleMania XXVIII. However, on the November 25 episode of SmackDown, Bryan cashed in the briefcase after Henry had been knocked out by Big Show to become the World Heavyweight Champion. The match was voided by General Manager Theodore Long as Henry was not medically cleared to compete, and the briefcase was returned to Bryan. At WWE's TLC: Tables, Ladders, and Chairs PPV in December 2011, Henry lost the World Heavyweight Championship to Big Show. After the match, Henry assaulted Big Show which allowed Bryan to cash in his contract and pin Big Show to win the title. Bryan held on to his title long enough to have a World Heavyweight Championship match at WrestleMania XXVIII in April 2012, where he lost his championship to Sheamus in 18 seconds. John Laurinaitis continued to appear on television after Money in the Bank. In October 2011, he was appointed Raw General Manager, replacing Triple H as the on-screen authority figure. During Laurinaitis' rule, he feuded with CM Punk and later with John Cena, until he was fired in the storyline at No Way Out in June 2012. In WWE's documentary CM Punk: Best in the World released in 2012, it was documented from the out-of-universe perspective that a disenchanted Punk rejected signing a new contract with WWE for more than a year leading up to Money in the Bank. After being persuaded by Joey Mercury and Lars Frederiksen that he could only help wrestlers underappreciated by WWE (like himself) if he stayed, Punk signed a new contract with WWE about an hour before capturing the WWE Championship from Cena, while the pay-per-view event was ongoing. == Results ==
tickerdossier.comtickerdossier.substack.com