In 1987, in Manhattan Beach, CA, Doug Hoitenga conceived the idea and business model for moviefone, and shortly thereafter compiled a founding team. In 1989, Doug Hoitenga, along with
Russ Leatherman, Rob Gukeisen,
Andrew Jarecki, Pat Cardamone, and Adam Slutsky launched the interactive telephone service, with initial service in
Los Angeles and
New York City. Leatherman provided the voice of "Mr. Moviefone" for the automated phone service. After gaining popularity, the service later expanded across the United States and eventually adopted an online presence as Moviefone.com. In 1999,
AOL purchased Moviefone for $388 million. The acquisition was completed on May 21, 1999. In 2001, Moviefone entered into a partnership with
MovieTickets.com that crosslinked their ticketing offerings; by 2004, Moviefone's online arm was acquired outright by MovieTickets.com. However, in 2012, Moviefone announced a partnership with MovieTickets.com's rival
Fandango. On February 23, 2014, it was reported that Moviefone would be shutting down its call-in service and its "777-FILM" phone number, but would maintain its mobile app services. On May 5, 2014, Moviefone was relaunched with a new look, an expansion into TV content, and a comprehensive search tool that allows users to find theaters, channels, and streaming services offering movies and television shows. On April 5, 2018,
Helios and Matheson Analytics, the majority owner of the movie ticketing service
MoviePass, announced the acquisition of Moviefone from
Oath Inc. for $1 million in cash and $8 million in stock. In early 2020, Helios and Matheson went bankrupt in deep controversy over multiple changes to the MoviePass service, and at that point had one employee, Matt Atchity, handling Moviefone. The company was worth just $4,379,504, or about 1% of the 388 million when it was purchased by AOL.
Made in Hollywood Producer Cleveland O’Neal III purchased Moviefone out of bankruptcy in March 2020 via his holding company, Born in Cleveland LLC. ==In popular culture==