MarketMr.Mr. (EP)
Company Profile

Mr.Mr. (EP)

Mr.Mr. is the fourth extended play (EP) by South Korean girl group Girls' Generation. The EP consists of six tracks and it incorporates electropop and R&B-pop music genres. It was released for digital download by SM Entertainment and KT Music on February 24, 2014. The CD and digital version were released in Hong Kong on the same day, and was made available for purchase on February 27 in South Korea. To promote the album, Girls' Generation appeared on several South Korean music programs including Music Bank and Inkigayo. The title track was released as a single. This is the final Korean EP featuring member Jessica who later left the group on September 30, 2014.

Songs
Mr.Mr. is composed of six songs, which feature "dazzling" electropop and R&B-pop genres. The opening track, "Mr.Mr.", was composed by The Underdogs, who have worked with several American recording artists such as Beyoncé, Justin Timberlake, and Britney Spears. It has been described as an R&B-pop song infused with electropop. It also incorporates a hip hop beat and EDM-inspired buildups. and "Back Hug" () features a "simple, snappy" R&B production. ==Release and promotion==
Release and promotion
Mr.Mr. was released for digital download worldwide on February 24, 2014, under SM Entertainment and KT Music, while the physical version was made available in South Korea on February 27, 2014, by the same labels. To promote the EP, Girls' Generation appeared on several South Korean music programs, the first being Mnet's M Countdown, where they performed "Mr.Mr." and "Wait a Minute" live on March 6, 2014. The group also appeared on KBS's Music Bank, MBC's Show! Music Core and SBS's Inkigayo on March 7, 8 and 9, 2014, respectively. On Show! Music Core, the group performed "Mr.Mr." and "Wait a Minute", while on Music Bank, they performed the title track and "Back Hug". ==Reception==
Reception
Upon its release, Mr.Mr received mostly positive reviews from music critics. Heather Phares from AllMusic labelled the EP "a set of songs that offers something for every kind of Girls' Generation and expands their musical reach." Phares further praised the EP for helping the group to be an outstanding case of Korean popular music. Music critics from webzine Weiv praised the concepts and musical styles of Mr.Mr; critic Subtlety said that all of its musical styles are evenly distributed, and felt that it did a good job of showcasing the 'third path of idols' by not only embracing sexy or cute, but rather both. Mr.Mr. came second on the Gaon Monthly Album Chart of February, selling 87,824 physical copies, only behind B.A.P's First Sensibility, which sold over 91,000 units. The following month, it topped the Gaon Monthly Album Chart with sales of 70,295 copies. It was placed at number 47 on the Gaon Monthly Album Chart of April with a further 1,125 units sold. Overall, Mr.Mr. was the fifth highest-selling physical album and the best-selling album by a girl group of 2014 in South Korea with total sales figures of 163,209 copies. Mr.Mr. debuted at number 110 on the US Billboard 200 chart, selling 3,000 copies in its first week. By doing so, the EP became Girls' Generation's highest-charting release on the Billboard 200 following subgroup TTS's Twinkle, which charted at number 126 in 2012. Mr.Mr. also peaked at number three on the World Albums, and number 23 on the Independent Albums charts. ==Track listing==
Track listing
Credits adapted from Mr.Mr. liner notes ==Personnel==
Personnel
Credits are adapted from Mr.Mr. liner notes • Lee Soo-manproducer • Tom Coynemastering engineer • Steven Myungkyu LeeEnglish supervisor • Taeyeonvocals, background vocals • Jessicavocals, background vocals • Sunnyvocals, background vocals • Tiffanyvocals, background vocals • Hyoyeonvocals • Yurivocals • Sooyoungvocals, background vocals • Yoonavocals • Seohyunvocals, background vocals • Kenzievocal director , director , keyboard • Ylva Dimbergbackground vocals • Yang Geun-youngbackground vocals • Gu Jong-pilrecording engineer , mixing engineer , additional bass arrangement • Lee Min-gyuadditional vocal editing • Lee Joo-hyungvocal director , Pro Tools operator , additional vocal editing , director , background vocals • Choi Young-kyungbackground vocals • Jung Ui-seokrecording engineer , mixing engineer • Kim Jeong-baeguitar • Jung Eun-kyungadditional vocal editing • Choi Hoonbass guitar • Jung Soo-wanguitar • Yoo Ji-sangkeyboard • Hwang Sung-jaedirector , bass guitar , Pro Tools operator • Seo Mi-raebackground vocals , additional vocal editing • Lee Sung-ryulguitar • Lee Na-ilstrings arrangement and conductor • Nickelstrings arrangement and conductor , Pro Tools operator • Yoongstrings • Jung Soo-minPro Tools operator • Lee Sung-horecording engineer • Oh Sung-geunrecording engineer • Son Joo-yongassistant recording engineer • Nam Goong-jinmixing engineer • Red Rocketdirector , keyboard , additional vocal editing • Ryu Hyun-wooguitar • Kang Hae-gurecording engineer • Kim Young-minexecutive supervisor ==Charts==
Charts
Weekly charts Year-end charts ==Release history==
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