The MTV Video Music Award for Video of the Year is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories. Beginning in 2021, Burger King sponsors the category through a partnership with Paramount, resulting in the award being presented as MTV Video Music Award for Video of the Year Presented by Burger King.