Origins Beginnings on social media Political conspiracy theories and racially charged comments started to appear on social media the day after Rich's death. Within days, right-wing conspiracy theories began circulating, A post on Twitter before Rich's memorial service spread the idea that his killing was a political assassination. Subsequently, the conspiracy theory was spread on the subreddit
/r/The_Donald, and on July 29, 2016, the website
Heat Street reported on these
Reddit posts. Reddit users attempted to tie the homicide to the
Clinton body count conspiracy theory. The conspiracy theory was later popularized by
Donald Trump political adviser
Roger Stone via his Twitter account. Datestamps on the DNC files were altered to show the data had been obtained on July 5, 2016, five days before Rich's death, and the time zone was changed to Eastern Time, within which Washington, D.C., falls.
Guccifer 2.0, the alleged GRU front that provided the emails to Wikileaks, then reported that Rich had been their source. Based partly on their acceptance of the false dates, some experts then concluded that the emails had been copied in the DNC offices, and had not been hacked from outside.
WikiLeaks statements Julian Assange, the Australian founder of WikiLeaks, fueled the speculation in an interview with
Nieuwsuur published on August 9, 2016, which touched on the topic of risks faced by WikiLeaks' sources. Unbidden, Assange brought up the case of Seth Rich. When asked directly whether Rich was a source, Assange said "we don't comment on who our sources are". Subsequent statements by WikiLeaks emphasized that the organization was not naming Rich as a source. According to the
Mueller Report, WikiLeaks had received an email containing an encrypted file named "wk dnc link I .txt.gpg" from the Guccifer 2.0 GRU persona on July 14, which was four days after Seth Rich died. In April 2018, Twitter direct messages revealed that even as Assange was suggesting publicly that WikiLeaks had obtained emails from Seth Rich, Assange was trying to obtain more emails from Guccifer 2.0, who was at the time already suspected of being linked to Russian intelligence. Mike Gottlieb, a lawyer for Rich's brother, noted that WikiLeaks received the file of stolen documents from the Russian hackers on July 14, four days after Rich was shot. Gottlieb described the chronology as "damning".
Propagation by right-wing media and venues The conspiracy theories were promoted by
Mike Cernovich,
Sean Hannity,
Geraldo Rivera,
Kim Dotcom,
Paul Joseph Watson,
Newt Gingrich,
Jack Posobiec,
Tim Pool, and others. The same venues that fomented the false
Pizzagate conspiracy theory helped to promulgate the Seth Rich murder conspiracy theories, and each shared similar features. Both were promoted by individuals subscribing to
far-right politics, and by campaign officials and individuals appointed to senior-level national security roles by Donald Trump. After prior coordination on Facebook, each theory was spread on Twitter by automated bots using a branded hashtag, with the goal of becoming a trending topic. Both the Pizzagate conspiracy theory and the Seth Rich murder conspiracy theory were spread in the subreddit forum /r/The_Donald. In both conspiracy theories, the promoters attempted to shift the
burden of proof — asking others to attempt to disprove their claims, without citing substantiated evidence.
Slates Elliot Hannon called the claims about Seth Rich a "PizzaGate-like conspiracy theory surrounding Rich's death",
The Huffington Post described it as "the '
alt-right' idiocy of Pizzagate all over again", and
Margaret Sullivan wrote for
The Washington Post: "The Seth Rich lie has become the new Comet Ping Pong ... Crazy, baseless and dangerous." On July 9, 2019, a
Yahoo! News article stated that an alleged Russian
Foreign Intelligence Service bulletin dated July 13, 2016 was the original source of the conspiracy theory. An analysis by the
Washington Post disputed the conclusion while crediting the report for highlighting the roles played by
InfoWars,
Fox News, and
Hannity in promoting the
misinformation.
Snopes.com, claims that were never independently verified by Fox. The next day, Fox News published a lead story on its website and provided extensive coverage on its cable news channel about what it later said were Wheeler's uncorroborated claims about the murder of Seth Rich; in the lead story Fox News removed from their website a few days later, they stated that Wheeler's claims had been "corroborated by a federal investigator who spoke to Fox News." In reporting these claims, the Fox News report re-ignited conspiracy theories about the killing. According to
NPR, within a day of the original Fox report, "Google searches for Rich had overtaken searches for James Comey, even amid continuous news about the former FBI director's
conversations with Trump."
The Washington Post noted it is "rare for a news organization to have such a close relationship with the people it is covering", as Wheeler was "playing three roles at once: as a Fox source, as a paid contributor to the network and as a supposedly independent investigator of the murder". The family said, "We are a family who is committed to facts, not fake evidence that surfaces every few months to fill the void and distract law enforcement and the general public from finding Seth's murderers." Later that day, Wheeler told
CNN he had no evidence that Rich had contacted Wikileaks. Wheeler claimed that Fox had presented his quotes misleadingly and that he only learned about the possible existence of the evidence from a Fox News reporter. Hannity had on his program
Tom Fitton of
Judicial Watch, who said the organization filed
Freedom of Information Act requests for documents from Washington, D.C., mayor
Muriel E. Bowser, and from the Metropolitan Police. Sean Hannity furthermore promoted the
uncorroborated claims of Kim Dotcom, a New Zealand resident sought by the United States on fraud charges who claimed without evidence that Rich had been in contact with him before his death. Fox News host
Julie Roginsky was critical of the conspiracy theory peddlers, stating on Twitter and on her television show: "The exploitation of a dead man whose family has begged conspiracy theorists to stop is really egregious. Please stop." Fox News was also criticized by conservative outlets, such as the
Weekly Standard,
National Review, and conservative columnists, such as
Jennifer Rubin,
Michael Gerson, and
John Podhoretz. In September 2017,
NPR noted that Fox News had yet to apologize for its false story or explain what went wrong; "When a story of this scale crumbles, most news organizations feel obligated to explain what happened and why. Not so far at Fox."
Cease and desist letter and Fox News retraction On May 19, 2017, an attorney for the Rich family sent a
cease and desist letter to Wheeler. Fox News issued a retraction of the story on May 23, 2017, and removed the original article and did not apologize or specify what went wrong or how it did so. Despite this, Hannity, who pushed the theory, remained unapologetic, saying "I retracted nothing" and "I am not going to stop trying to find the truth." In their May 23 statement, Fox News said, "The article was not initially subjected to the high degree of editorial scrutiny we require for all our reporting. Upon appropriate review, the article was found not to meet those standards and has since been removed." The same day, Hannity stated on his show that he would cease discussing the issue. Hannity said his decision to cease commenting on the matter was related to the family of the murder victim: "Out of respect for the family's wishes, for now, I am not discussing the matter at this time." Crowne Plaza Hotels later said that it was not their policy to advertise on political commentary shows and that they had not been aware of their sponsorship of the show. USAA soon returned to advertising on Fox News after receiving customer input.
InfoWars retraction In 2019,
Jerome Corsi and
InfoWars apologized and retracted a story promoting conspiracy theories about the murder of Seth Rich. The retraction was published on the front page of InfoWars, where Corsi said that "his allegations were not based upon any independent factual knowledge." Corsi said that he retracted the story because it relied on information that the Washington Times had retracted, but still thought that investigators should look into whether Seth Rich played a role.
Wheeler lawsuit On August 1, 2017, Rod Wheeler, the private investigator hired by Butowsky who was the first to claim links between Seth Rich's murder and the DNC hack on Fox, but who later appeared to retract his claims, filed a lawsuit (Case 1:17-cv-05807 Southern District of New York) in which 21st Century Fox, the Fox News Channel, Fox News reporter Malia Zimmerman and
Ed Butowsky were named as defendants, stating that quotes attributed to him in the original Fox News piece were fabricated. The lawsuit also alleged that the fabricated quotes were included in the Fox News story at the urging of the Trump White House. Text messages and audio apparently supporting this assertion were included in the filing of the lawsuit. About a month before the story was aired on Fox News, Wheeler and Butowsky met at the White House with the White House press secretary,
Sean Spicer, to review the planned story on Seth Rich's murder. After talking to Wheeler and Butowsky, Zimmerman sent Wheeler a draft of a story without any quotes from Wheeler on May 11. On May 14, Butowsky texted Wheeler saying "Not to add any more pressure but the president just read the article. He wants the article out immediately. It's now all up to you. But don't feel the pressure." Butowsky also left a voicemail for Wheeler which said "We have the full, uh, attention of the White House on this. And tomorrow, let's close this deal, whatever we've got to do." However, information learned from the discovery phase of the lawsuit on how Fox News was handling the story were subsequently used by Rich's family in its lawsuit against the network after they successfully appealed the dismissal. ==Family's reactions==