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Business US Highway 31 (
Bus. US 31) is a
business loop running through the
Muskegon area. It starts in
Norton Shores and an interchange with
US 31 as the westward continuation of
Interstate 96 (I-96) and continues as a
freeway for about a mile (1.5 km) before downgrading to an
expressway with
Michigan left turns near the
Muskegon County Airport. The business loop runs along the southern edge of
Muskegon Heights and then turns northward near the
Roosevelt Park city line. This north–south segment forms the boundary between commercial properties to the west and residential neighborhoods to the east as far north as the intersection with Broadway Avenue. North of Sherman Avenue, the business loop crosses into the city of Muskegon and runs through commercial properties on Seaway Drive. As it approaches
Muskegon Lake, Bus. US 31 turns northeasterly along Shoreline Drive, running around the northern edge of downtown. On the northeastern corner of downtown, the business loop turns sharply northeasterly along Moses J. Jones Parkway. Along this parkway segment, Bus. US 31 meets the southern terminus of
M-120 and turns easterly along a freeway segment in
Muskegon Township to terminate at US 31. The first bypass of Muskegon opened to traffic in 1932 to the east of downtown; it was designated
US 31A. This first alternate route and the mainline were flipped in 1940, routing US 31A through downtown (partially along a section of
US 16) and US 31 along the bypass. In 1941, US 31A was redesignated Bus. US 31. At the end of the 1950s, the US 31 bypass east of Muskegon was converted to a freeway, and the southern section of the business loop was rerouted to follow Seaway Drive. When US 16 was decommissioned in the state in 1962, the section of US 16/Bus. US 16 is redesignated
BS I-196, and the following year, it becomes
BS I-96; Bus. US 31 remains in place through both changes. In 1984, the BS I-96 designated into Muskegon was decommissioned. The northern section of Bus. US 31 near downtown was rerouted again, this time to follow Shoreline Drive, in 2007. In 2016, all of the business loop was designated as a part of the
West Michigan Pike Pure Michigan Byway.
Major intersections {{MIint {{jctplace {{MIint {{MIint {{jctplace {{MIint ==Whitehall–Montague==