Background and development A music video for the song was commissioned by the director of Los Angeles'
Museum of Contemporary Art (MOCA), Jeffrey Deitch. The video was first revealed to be in the making in the September 2012 issue of
Dazed & Confused, in an interview with director
Andrew Thomas Huang. Huang was revealed to be chosen as the director for the video by
Björk herself, marking this the first of several future collaborations. The director wrote the initial treatment for the video after visiting museums in London. The video was premiered at an exclusive screening at the
MOCA Grand Avenue on November 12, 2012. It was digitally released on November 13, 2012 on MOCA YouTube's channel, MOCAtv, as part of a series of music videos called ART+MUSIC which features collaborations between artists and musicians. The channel also posted a behind-the-scenes video on the same day. The video features glimpses of filming and an interview with the director of the video, who explains the filming process.
Synopsis In the beginning of the video, soil crumbles down, as Björk appears, buried to her waist in the sand, wearing a golden dress (by
Michael van der Ham), and a blue wig, holding a rock. As she starts singing, she divides the rock into two pieces. As she waves the pieces, the sand around her stirs. She then lays the two pieces on the sand, and they become part of two rock sprites, that come out of the sand and start writhing around Björk, while strata emerges from them. In the end of the first verse, the strata of the two rocky sprites try to unite, as Björk grabs the sand and let it slips out from her fingers. During the second verse other rocks emerge from the sand and revolve around Björk, who dances in the sand. Other rocky sprites spring out of the new rocks and link to the main two, which are still spinning around the singer's head. The two parts are irresistibly attracted to each other and try to unite as they are stroked by Björk. The strata of the rocks morph to form a face, similar to that of the singer. As the chorus begins, Björk disappears in the darkness. The two rocky parts, now united, start to bestir themselves, whilst various rocks on the sand start to erupt.
Lava,
magma, smoke and fire storm while Björk's face appears in the lava. Every rock erupts noisily, causing a rain of
volcanic ash. The video shifts again to Björk buried in the sand under the rain of ashes. The two pieces of rock appear again, this time each one with a Björk-shaped strata. The strata also sing parts of the song, and two arms come out from the floating rocks and their hands barely brush against each other. The rocks unite once again as the chorus begins for the second time. During this part of the video, images of Björk singing in a smoky setting alternate with more rocks uniting to the main two, while their Björk-shaped strata secrete a substance similar to lava from their mouth. All the rocks are now united, forming a big
volcano, whose
crater is shaped like two opposite Björk-shaped rocks. The volcano finally erupts in an explosion of magma, while a
thunderstorm occurs in the background. The video ends as the volcano fades out and all that remains visible is ash and smoke.
Reception and accolades The video was heavily praised by critics. Bob Boilen of What Matters commented that the video is "a bit weird and smartly done". Tom Breihan of
Stereogum stated that the video is "a beguilingly strange vision" and that "as the song unfolds, the images reach an explosive conclusion that resembles a fucked-up metal album cover", on a similar note, Gregory Adams of
Exclaim! cited the video as "groundbreaking". A poster on
The Huffington Post wrote that the video, which he billed as "hypnotic", "takes viewers on a strange spirit quest gone awry". Jonah Bayer of
Myspace opined that "Björk is a true artist, and her new video for "Mutual Core" is ample evidence of that". Likewise, Sam Byford of
The Verge stated that "Björk has a history of stunning music videos, but she may have outdone herself with this latest effort", while Gary Pini of
Paper billed the singer as a "master of both art and music". Judy Berman from Flavorwire found the video "a precise yet still poetic evocation of the track", while
CraveOnline's Johnny Firecloud opined that "In her new video for "Mutual Core", Iceland's queen of bizarre takes her latest single from Biophilia and turns it into an intimate hallucinatory mingling of the elements". Chris Martins of
Spin compared the video to the TV series
Nova, stating that the video "might be the weirdest
NOVA pilot ever created", later adding that Björk "reinvents herself as the freakiest geology teacher the world's ever seen", an expression used also by
io9 blogger George Dvorsky, who commented that "this stunning new video for "Mutual Core" makes us wish we had Björk for a geology teacher". Brett Warner of Ology praised the director's work stating that "director Andrew Thomas Huang's gorgeous visuals will adeptly manage to both confuse the hell out of you and absolutely take your breath away". Abdullah Saeed of
The Atlantic compared the video to her previous works and commented: Back when she first began experimenting with electronic producer
Mark Bell on
Homogenic,
Cunningham style complemented her music perfectly for videos like "
All is Full of Love" Now, a decade and a half later, her music explores biology, a discipline naturally interpreted by Huang's visual sense. ["Mutual Core"] represents a new level of quality and ingenuity from Huang, who seems to be building on his now established visual style. On 24 December 2012, the video received two nominations at the 2012 Antville Music Video Awards in the categories of Best Art Direction and Best Visual Effects. It went on to win the latter. The video was nominated for the Music Video of the Year category at the 19th Icelandic Music Awards, but lost to "Glow" by
Retro Stefson. On 9 April 2013, the video was nominated at the
2013 Webby Awards in the Online Music & Video — Music category. The video won the People's Voice Webby in that category, as voted by the people on the internet, but lose the Webby bestowed by the
International Academy of Digital Arts and Sciences to "
Fjögur píanó" by
Sigur Rós. The video received two nominations at the 2013
UK Music Video Awards for Best Visual Effects in a Video and Best Art Direction in a Video, winning none. However, Huang was nominated for his work in the video as Best New Director and went on to win the award. Following the one-month exhibition in Times Square, a series of public programs and exhibitions took place across the city through 6 April at
Scandinavia House,
One Dag Hammarskjold Plaza,
Manhattan Bridge Archway, Big Screen Plaza,
Tisch School of the Arts, and an event in the Sky Room at the
New Museum. On July 1, 2013, it was announced that the projections would go global, with planned projections to take place throughout the 7 continents, including a screening in the only cinema of
Antarctica. Also on tour is a film by David Bates, Jr. that show the projection of the video across the billboards in Times Square. Commenting on the choice of bringing Björk's video projection worldwide, Nina Colosi, founder and creative director of Streaming Museum, stated: In the music video Mutual Core directed by Andrew Thomas Huang, Björk is organically part of nature and universe. The human connection to nature is a theme that underpins most of her artistic output. It's particularly meaningful to bring Björk's vision to 7 continents because of its relevance to all cultures.
Credits •
Björk – starring role •
Andrew Thomas Huang – director • Árni Björn Helgason – producer (Reykjavík unit) • August Jakobsson – director of photography (Reykjavík unit) • Gus Olafsson – production designer (Reykjavík unit) • Frida Maria Hardardottir – hair & makeup artist (Reykjavík unit) • Laura Merians – director of photography (Los Angeles unit) • Hugh Zeigler – production designer (Los Angeles unit) • David Lyons – visual effects executive producer • Michael Ranger – lead
CG supervisor • Lindsey Fry – lead compositor • Nico Sugleris – FX technical director • LARK Creative – director representative Credits taken from the official music video on YouTube. ==Live performances==