This song's popularity has resulted in it being played frequently across the media. • The song was frequently used during
Channel Seven's coverage of the
2008 Beijing Olympics. • It was used to promote the 2008/09
Hyundai A-League season. • It was also used to promote the 2008 ARIA Awards, which was broadcast on
Network Ten. • "My People" can also be heard during
Brisbane Broncos home matches,
Sydney Swans home and finals matches, as well as at some
NRL,
AFL and
BBL games. • In 2009, "My People" was sampled by Australian hip hop artist
Phrase in his song "Phrase Meets The Presets". A music video was also created by DJ Flagrant to accompany it. • It featured at the end of the
Formula One broadcasts on Network Ten along with Daryl Beattie Shannon's commercials. • It was used at halftime of the
Hawthorn vs
St Kilda preliminary final broadcast on Network Ten. • It was repeated frequently during the
2008 Rugby League World Cup. • Used in the pre-game promo of the
Hawthorn vs
Geelong match in round 1, 2009. Effects from the video clip were also used in this promo. • It was used in a Superheroes advertisement for
Channel V. • The song has been played every year from its release during
Brisbane RiverFire as the
F-111 fighter jets approached and flew overhead, commencing their
dump-and-burn. • Used on an episode of
Top Gear when Richard Hammond reviewed the
Vauxhall VXR8 Bathurst and the
Holden HSV Maloo Ute. • In October 2023,
3%'s debut single "Our People", sampling "My People", was released. It won Song of the Year at the
National Indigenous Music Awards 2024. ==References==