In 1995, Lublin founded the organization
Dress for Success, starting with $5,000 in seed money and a group of nuns in Harlem. The organization provides women with interview suits and
career development training in more than 114 cities in 12 countries. From August 2003 to October 2015, Lublin oversaw the growth of
Do Something and led the effort to begin awarding more grant money to younger candidates seeking
social change. The
not-for-profit company has seen a significant revival, primarily in its use of
online marketing and social campaigns. In 2007 the organization began hosting the
DoSomething Awards (previously held, since 1996, as the Br!ck Awards). Broadcast on
VH1 (through 2013), they were the first televised awards show celebrating volunteerism, and featured hosts including
Jane Lynch (2011), cast members of
New Girl (2012), and Sophia Bush (2013). Since 2013, the DoSomething Awards have been given monthly, awarding scholarships to young people that have distinguished themselves through volunteerism. Lublin's resignation letter from Do Something was picked up by
Refinery29 with the headline "This Might Be The Best Resignation Letter Ever Written." The letter itself described Lublin's successes at the organization. Lublin wrote a monthly column in
Fast Company entitled "Do Something". She has been a featured speaker at
TED conferences. In 2013, while still CEO of Do Something, Lublin developed her first TED talk into the foundation for a new nonprofit organization, Crisis Text Line. Crisis Text Line is the first 24/7, free, nationwide text line, In 2020, after multiple complaints about management, Crisis Text Line staffers staged a virtual walkout and Twitter campaign demanding the Board of Directors create an "anti-racist" work environment. In response the Board terminated Lublin and replaced two board members. In 2022 Lublin was named as an investor in Wicked Saints, a new gaming studio with an all-female C-suite. In 2022 Lublin cofounded the seed-stage investment company Primiga LLC with Kathi Lublin. ==Published works==