On November 29, 2023, NASCAR announced that
Amazon would gain the broadcast rights to five Cup Series races on their
Prime Video subscription video on-demand streaming service starting in 2025. The first race each season will be the
Coca-Cola 600. In addition, they gained the broadcast rights for all practice and qualifying sessions in the first half of the Cup Series season with the exception of the
Busch Light Clash, the
Daytona 500, and the
All-Star Race which
NASCAR on Fox would keep. NASCAR will also work with Amazon to create a documentary on their Garage 56 entry in the
2023 24 Hours of Le Mans and a four-part documentary about
Dale Earnhardt. NASCAR announced that they would hold a mid-season bracket challenge for Cup Series teams. The top 32 drivers from Prime Video's final three races will be seeded in the tournament bracket based on their finishes in those races. The driver who wins the bracket challenge will win $1,000,000. On November 18, 2024, it was announced that
Adam Alexander, who was previously the play-by-play for Fox's
Xfinity Series coverage from
2015 to
2024, would move over to Amazon's coverage as well as TNT's, reuniting with TNT after previously being their Cup Series play-by-play from
2010 to
2014.
Dale Earnhardt Jr., whose contract with
NASCAR on NBC expired after the 2023 season, will be a color commentator for Amazon and
TNT alongside current
NASCAR on NBC color commentator
Steve Letarte. Earnhardt Jr. and Letarte previously worked together in the booth at NBC and as driver and crew chief at
Hendrick Motorsports. == Production ==