Natthew, the winner of Thailand's Academy Fantasia, an audition program similar to
Mnet's
Superstar K, traveled to Korea as part of the Korean-Thai joint project, "New Natthew Project". Through the joint venture by CJ E&M and Thailand's CP Group, the singer was assisted by a full staff to not only make his Korean debut but with the aim for him to become a global star. In Korea, Natthew would undergo a rigorous K-Pop style training regimen to take his image beyond a ballad singer to a global star. Natthew said about his new ventures, "I′m aiming to be recognized by Korean fans as an artist instead of remaining a foreign singer who has thought to visit Korea. I hope to become an artist that helps the exchange of culture between Thailand and Korea." Natthew created a fan club which he dubbed "Universe," because he sees his fans like the stars that are always in the sky, even when invisible during the daytime. When Natthew faces difficulties, just as the stars are always present, his fans are always there to look to for encouragement.
New Natthew Project Through the "New Natthew Project", Natthew evolved into a bigger star in Korea. Natthew's first Korean MV single "She's Bad" and stage debut on
M! Countdown premiered on 15 November 2012. "She's Bad" is a stylish and powerful electronic piece; the song was composed by C-Luv, who composed K-pop star
Rain's "Love Song". Featured in the music video for "She's Bad" are
Yong Jun-hyung from
Beast, and
Brave Girls' Seo-a. Natthew's logo was designed by South Korean actress
Jaekyung from the girl group
Rainbow. Natthew also performed in the
Mnet Asian Music Awards (MAMA) in Hong Kong on 30 November 2012. In April 2013, Natthew released "오 제발 (Oh Please)", a single from "Nine: Time Travelling Nine Times (나인: 아홉 번의 시간 여행) Part 3", a Korean drama that broadcast on the
TVN network 11 March – 14 May 2013. It's a fantasy melodrama about a TV anchorman, Park Sun Woo (
Lee Jin Wook) who is in love with new reporter Joo Min Young (
Jo Yoon Hee) and is given nine chances to travel back in time to solve a crime that happened 20 years ago.
Projects in 2014 Since 9 June 2014, Natthew has worked in South Korea as a
CJ E&M artist. He lives in South Korea where he works hard in dance and vocal training classes plus gains musical experience in his spare time with his Korean friends. From his rigorous training in vocal and dance classes, he was given the opportunity to be guest singer in the song "All of Me" during a July 2014 mini-concert by Korean bands Black Muso and Nine gray at Evans Lounge in
Hongdae. On 12 November, he pre-released a cover of
Roy Kim's "Don't Know How". On 13 November, Natthew released a new title song entitled "Love will be OK (할게)" that featured
Son Ho-young of
G.o.d. and
Park Bo-ram. His new single was released with a show performance on the comeback stage at Mnet
M Countdown. He performed in several media outlets including
The Show (
SBS MTV),
Show Champion (
MBC),
Music Bank (
KBS) and
Simply K-Pop (
Arirang TV). On Natthew's comeback event, he received support from two veteran Korean performers, Son Ho-young and
Roy Kim, plus from his friends in Korea and Thailand, especially his fan group "Universe". Natthew is featured in the single "The Only One" by South Korean girl group
Tiny-G, released by Rerun Music on 25 November 2012. Because the song was created by Tiny-G's Thai members Mint and J. Min, it seemed only natural that the duo team up with
Bangkok-born singer Natthew. ==Korean series==