NBC first televised college football on September 30, 1939. NBC broadcast the game between
Waynesburg and Fordham on station
W2XBS (which would eventually become NBC's
flagship station, WNBC) with one camera and
Bill Stern was the sole announcer. Estimates are that the broadcast reached approximately 1,000 television sets. Twelve years later, the first live regular season college football game to be broadcast coast-to-coast aired on NBC. The game in question, was
Duke at the
Pittsburgh on September 29, 1951. Pretty soon on June 6, 1952, NBC Head of Sport Tom Gallery led negotiations towards a one-year football contract (for
$1,144,000) with the
National Collegiate Athletic Association (NCAA). The contract incidentally came about after the 1951 NCAA convention voted 161-7 to outlaw televised games except for those licensed by the NCAA staff. The deal allowed NBC to select one game a week to broadcast on Saturday afternoons, with the assurance that no other NCAA college football broadcast would appear on a competitive network. In the first college football game to be broadcast under this new NCAA television contract, on September 20,
Kansas defeated
TCU 13–0. By
1953, the NCAA allowed NBC to add what it called "panorama" coverage of multiple regional broadcasts for certain weeks – shifting national viewers to the most interesting game during its telecast. After NBC lost its college football contract following the 1953 season, they
carried Canadian football in 1954. NBC regained college football rights in 1955 and aired games through the
1959 season. NBC regained the NCAA contract for the 1964 and 1965 seasons. Even after losing the rights to regular season college football in both 1959 and 1965, NBC continued to carry postseason football. NBC carried the
Blue–Gray Football Classic, an all-star game, on Christmas Day, until dropping the game in 1963 as a protest of the game's policy of segregation. It consistently served as the
Rose Bowl's television home until 1988 and added the
Sugar Bowl from 1958 to 1969 (which replaced the network's coverage of the
Cotton Bowl Classic). ==Commentators==