Hormosira reproduces sexually and is
monoecious. The sex organs (
conceptacles) are on the surface of the beads, and are visible to the naked eye as rough-looking dimples.
Hormosira produces eggs throughout the year, but its peak reproduction is often confined to July–October (at least in northern New Zealand) when the sea temperature is around 14 °C, as the viability of the eggs can be low in high sea temperatures such as 17–22 °C. At high tide, the eggs are released directly into the surrounding water. The eggs are negatively buoyant they sink to the substrate to develop for several days before becoming attached. All individuals release at the same time, maximising fertilisation. The species can also reproduce asexually from broken and dislodged fragments. ==Ecology==