The New Nintendo 3DS was first announced during a Japanese
Nintendo Direct presentation streamed on August 29, 2014. The New Nintendo 3DS and 3DS XL were released in Japan on October 11, 2014; the regular-sized version was made available in black and white-colored versions, while the XL was made available in metallic black and metallic blue versions, with additional limited edition designs. Over 38 different face plate designs were available on launch in Japan, which were showcased in a pre-launch television commercial that featured
J-pop performer
Kyary Pamyu Pamyu. 230,000 units were sold in its first two days of availability. The New Nintendo 3DS and its XL variant were first released outside Japan—in Australia and New Zealand, on November 21, 2014, with the smaller model only available in white. In Europe, the New Nintendo 3DS was first made available online on January 6, 2015, in a special white "Ambassador Edition" bundle, exclusive to
Club Nintendo members, with a charging dock and two face plates included. 2014 On January 14, 2015, Nintendo announced that the new systems would be released at retail in North America and Europe on February 13, 2015. In Europe, the New Nintendo 3DS was available in black or white, and its XL variant in Metallic Black or Metallic Blue. In North America, the XL model was released in Metallic Black and Metallic Red (renamed "New Black" and "New Red"). Special ''
The Legend of Zelda: Majora's Mask 3D and Monster Hunter 4 Ultimate''-themed variants were also released at launch in both regions. 335,000 units were sold during its first week of availability in Europe and North America. Only the XL model was originally released in North America; although Nintendo did not rule out the possibility of a release of the regular New Nintendo 3DS in the future, Nintendo of America representative Damon Baker explained that they did not want to confuse consumers, and that the face plates were not enough of a reason for the smaller-sized system to be released in North America. A
social media campaign emerged that called upon Nintendo of America to release the model in North America. On August 31, 2015, at the
GameStop Managers Conference in
Las Vegas, Nintendo of America confirmed that the standard New 3DS system would launch in the region on September 25, 2015, with an
Animal Crossing: Happy Home Designer-themed bundle including the console, game software, two faceplates, and an Amiibo card. The bundle was priced at $219.99. A second
The Legend of Zelda-themed XL bundle, the "Hyrule Edition", was also announced as a GameStop exclusive for release on October 30, 2015. It was priced at $199.99. In January 2016, a special
Pokémon-themed New Nintendo 3DS bundle was announced for release in North America on February 27, 2016, to coincide with the 20th anniversary Virtual Console release of the original
Pokémon games. The model is bundled with both
Pokémon Red and Pokémon Blue,
Charizard and
Blastoise-themed faceplates, and a downloadable HOME Menu theme. In August 2016, a
Super Mario 3D Land New 3DS bundle with two faceplates was released in North America as an exclusive to
Target and
Walmart. Nintendo released black- and white-colored New 3DS models with
Mario-themed designs in North America in November 2016; for
Black Friday, the two models were sold at US$99.99—a price only $20 higher than that of the 2DS. In July 2017, Nintendo confirmed, in the lead-up to the release of the
New Nintendo 2DS XL, that production on the standard-sized New Nintendo 3DS in Japan had ended. The XL model had halted production in July 2019. ==Reception==