1996–2000: Brief study in the U.S. and career beginnings As part of preparations to take over
DI Corporation from his father, Park had originally planned to study
business administration at
Boston University in 1996. However, upon his arrival in
Boston, he lost interest in his studies, spending his remaining tuition funds on musical instruments and entertainment equipment, including a computer, an electric keyboard, and a
MIDI interface. After attending an English-language summer course and studying for one semester, Park dropped out of Boston University and applied to study at
Berklee College of Music instead. During his time at Berklee, Park took core curriculum lessons in ear training, contemporary writing and music synthesis, but he soon dropped out and returned to South Korea to pursue a career as a singer, without having attained a degree from either Boston University or Berklee. Psy was found by South Korean rapper
zoPD and featured in the song "카사노바" from his second album
In Stardom Version 2.0 in 1999. In South Korea, Psy made his first appearance on Korean national television in 2000 after his dancing caught the eye of a TV producer.
2001–2002: Psy from the Psycho World!, controversy, and domestic success In January 2001, Psy debuted his full-length album
Psy from the Psycho World!, for which he was fined by South Korean government authorities due to his album's "inappropriate content". Psy was a rookie
hip-hop singer that stirred up the Korean pop music scene with very blunt lyrics, peculiar dance moves, and an unconventional appearance that earned him the nickname "The Bizarre Singer" (). His second album
Sa 2 also created controversy upon its release in 2002, earning complaints from civil groups due to the potentially negative influence his album would have on children and teenagers. Since then, Psy has been thought of as a controversial artist, and
Sa 2 was banned in 2002 from being sold to the under-19 set. In September of the same year, Psy released his third album
3 Psy. The album's title song, "Champion", saw great success partly due to the hype from the
World Cup games held in Seoul. Despite the significant amount of controversy surrounding his music, Psy was awarded songwriting accolades at the annual
Seoul Music Awards, marking his breakthrough in the South Korean music industry.
2003–2009: Military service, Ssajib, and re-enlistment In 2003, Psy was conscripted into the
South Korean military as part of
mandatory military service imposed on all South Korean men aged 18 to 35. Psy was excused from military duty due to working at a software development company (the
South Korean government grants exemptions to those with technical expertise working in companies that serve the national interest). He was expected to be released from duties in 2005. In 2006, Psy released his fourth album
Ssajib, which won honors at the 2006 SBS Music Awards and Hong Kong's
Mnet Asian Music Awards. On October 12, 2007, the Seoul Administrative Court decided that Psy must be redrafted, rejecting a lawsuit filed by Psy against the Military Manpower Administration (MMA) in August. Two months later, Psy was re-drafted into the military where he had held the rank of
Private First Class and served as a
signalman in the
52nd Army Infantry Division, before being released from duties in July 2009.
2010–2012: Fifth studio album and debut performance in Japan Owing to financial difficulties, Psy could no longer release his own songs. His wife encouraged him to join the South Korean music label
YG Entertainment, whose founder and chief executive officer
Yang Hyun-suk was an old friend of Psy's. In 2010, Psy joined YG Entertainment. Psy released his fifth album
PsyFive in 2010, and its lead single "Right Now" was banned from under-19 audiences by South Korea's
Ministry of Gender Equality and Family for what it deemed an "obscene" lyric, "Life is like toxic alcohol". Despite the ban, Psy received awards during the 2011
Melon Music Awards and
Mnet Asian Music Awards. On January 7, 2012, Psy performed alongside K-pop bands
Bigbang and
2NE1 in front of 80,000 Japanese fans during the
YG Family Concert in
Osaka. His performance was broadcast by
Mezamashi TV (
mezamashi meaning "wake-up alarm"), a Japanese news magazine show produced by
Fuji Television. This marked his first appearance on a foreign broadcasting network. During the concert, Psy introduced himself to his Japanese fans with a sign that read "I'm a famous singer well known for driving the audience wild in Korea, but here, today, I'm just a little chubby newcomer" and sang five of his hit songs while Japanese TV commentators expressed their approval in their astonishment at his humorous incorporation of the moves of
Lady Gaga and
Beyoncé.
2012–2013: "Gangnam Style" and international breakthrough , France, at the January 2013
NRJ Music Awards ceremony In July 2012, Psy released his sixth album
Psy 6 (Six Rules), Part 1 and the song "
Gangnam Style" appeared in broadcasting networks and newspapers outside Asia. On August 14, "Gangnam Style" ranked first on YouTube's 'Most Viewed Videos' monthly chart; on August 21, 2012, "Gangnam Style" officially charted No. 1 on the iTunes Music Video Charts, overtaking
Justin Bieber's "
As Long as You Love Me" and
Katy Perry's "
Wide Awake"; this feat was the first for a South Korean artist. After the video went viral, celebrities quickly jumped on board, with
Katy Perry,
Britney Spears, and
Tom Cruise taking to Twitter to share their delight. The Gangnam Style phenomenon has also popularized his older music videos, such as "Right Now". On September 14, 2012, he appeared on
The Today Show on NBC in New York City, performing the song live and teaching dance moves to the anchors. The following day, he also made a cameo appearance on
Saturday Night Live during a skit featuring "Gangnam Style". Commenting on his popularity among foreign celebrities, Psy said: Riding high on the success of "Gangnam Style", Psy was signed by
Scooter Braun to Braun's
Schoolboy Records, a label distributed by
Republic Records. In early September, the
Gangnam district awarded Psy with a plaque and named him an honorary ambassador. On October 24, 2012, Psy was recognized by the United Nations as an "International sensation". According to
Reuters, U.N. Secretary General
Ban Ki-moon scheduled a meeting with Psy in the belief that music has great power to overcome intolerance. On October 23, 2012, they met at the
United Nations Headquarters where Ban expressed his desire to work with Psy. He remarked that Psy has an "unlimited global reach" and said, "I hope that we can work together using your global reach". According to Korean newspaper
The Dong-A Ilbo, Psy was appointed as a goodwill ambassador of the
United Nations Children's Fund (UNICEF). On November 7, 2012, Psy gave a talk at the
Oxford Union in England to discuss the inspiration behind "Gangnam Style" and his next album. He told the audience that due to the success of "Gangnam Style" he is now living in both a dream and a nightmare, as it will be difficult for his next song to equal "Gangnam Style"'s success. He also talked about his early life and the moment he realized "Gangnam Style" became famous. According to
The Independent, tickets for his speech were "in such demand they had to be assigned by ballot—a method not required when former presidential candidate
John McCain spoke earlier that year, nor when
Mother Teresa, the
Dalai Lama nor
Michael Jackson spoke". On November 12, 2012, Psy became the second South Korean music artist to appear at the
MTV Europe Music Awards where he performed "Gangnam Style" and held off competition from
Rihanna,
Katy Perry, and
Lady Gaga to win the "
Best Video" award. The event was broadcast worldwide and hosted by the German model and actress
Heidi Klum, who introduced Psy to the audience as the "undisputed King of Pop". A few days later, American singer-songwriter
Madonna performed a mashup of "Gangnam Style" and "
Give It 2 Me" alongside Psy and her backup dancers during a concert in New York City at
Madison Square Garden during
The MDNA Tour. Psy later told reporters that his gig with Madonna had "topped his list of accomplishments". On November 24, 2012, "Gangnam Style" became the most viewed video in YouTube history, surpassing the previous most-watched video,
Justin Bieber's "
Baby". The number of views was achieved about eleven times faster than Bieber's. Psy later won four awards at the
2012 Mnet Asian Music Awards in Hong Kong on November 30, 2012. On December 21, 2012, "Gangnam Style" reached 1 billion views on YouTube, becoming the first video to do so in the website's history. He met actor and stunt performer
Jackie Chan, who called him a role model that proved that "dreams do come true". Also, he was selected as
Singer of the Year in the public survey conducted by
Gallup Korea that year. In January 2013, Psy was announced as a winner of the 2013 Korea Image Awards, being awarded the Korea Image Stepping Stone Award for "his contribution to enhancing the national image". Psy made his debut on South American television by giving an interview on the Brazilian news program
Fantástico. It was announced on January 27, 2013, that Psy would perform at South Korea's presidential inauguration ceremony on February 25, 2013. ,
Penang, Malaysia on February 11, 2013 Psy was invited to perform for the ruling
Barisan Nasional (BN) party in
George Town, Malaysia on February 11, 2013, in an attempt to reach out to young voters in the area. Media reports estimated a cost of at least USD$300,000 for the performance. Opposition backers called for supporters of the Malaysian
Democratic Action Party to attend wearing opposition colors. Despite the controversy and calls by Malaysian citizens to cancel the concert, Psy completed a 10-minute performance for a
Chinese New Year open house at Han Chiang School in front of 100,000 people. Following the concert, a media report revealed that Psy had received death threats prior to entering Malaysia, which delay in his onstage appearance. At a press conference, BN party chief
Teng Chang Yeow said that the event "was sponsored by private sponsors who preferred to remain anonymous as they are afraid of being 'victimised' if their identities were revealed". Teng also stated that he was given the choice of a
Justin Bieber visit but chose Psy as he did not know who Bieber was at the time.
2013–2014: "Gentleman", "Hangover", YouTube record In March 2013, South Korean media reported that the title of Psy's upcoming single would contain the word "Assarabia", a slang used by South Koreans to express thrills, or simply to describe something satisfying. The title raised concerns that
Arab people might misinterpret the title and find it derogatory. After being questioned by a correspondent of the
Voice of America about the title's potential to offend, Psy said that there was some misunderstanding and his upcoming song will undergo a major revamp. On April 12, 2013, the audio of Psy's follow-up single "
Gentleman" was leaked onto the internet, a day before its official international release. On the following day, the music video for 'Gentleman' premiered at Psy's 'Happening' Concert, which was attended by 50,000 people and live streamed on YouTube to an audience of 150,000. Guest performers of the concert included
Lee Hi,
2NE1 and
G-Dragon. Psy continued to promote Gentlemen throughout 2013. In May 2013, PSY appeared twice on
Live! with Kelly and Michael and taught
Kelly Ripa and
Michael Strahan how to do the Gentleman Dance. Psy also appeared in the finale of
American Idol season 12 and sang "Gentleman". Psy also performed his song "Gentleman" on the Finale of
Dancing With the Stars, Season 16. Five days later, Psy also performed at the
final match of the
2012–13 Coppa Italia. On June 8, 2013, Psy and his troupe performed "Gentleman" on the Finale of
Britain's Got Talent, Series 7. Later that month, on June 8, Psy co-hosted the Canadian
MuchMusic Video Awards, where he also opened the show with his worldwide hit "Gangnam Style" and ended the show with his "official last performance of 'Gentleman' on TV." Psy was slated to star in a South Korean remake of the Hindi film
ABCD: Any Body Can Dance, taking over the role of
Vishnu (
Prabhu Deva) in the original film. In April he became the tourism ambassador of South Korea for 2013. On May 9, Psy gave a special lecture at Harvard University. In this lecture, he spoke about his passion and other reasons for his popularity. On May 24, 2013, people began voting daily, at www.psygobibigo.com, for one of the Top Three Chefs, based on more than one hundred ninety video entries, in Psy's "Psy Needs a Chef" video contest. The Top Three Chefs in this contest were Aaron Contreras, Dj Park and Ricardo Caput. Voting ended June 10, 2013, at midnight
Greenwich Mean Time. Aaron Contreras received 2,005 votes. Ricardo received 22,384 votes. Dj Park, won the popular vote with 22,533 votes. Winners were to be announced June 14, 2013. However, Psy postponed his decision until June 18, 2013, and chose Ricardo to be his chef, in spite of the popular vote. On June 9, 2014, Psy released a new single, "
Hangover", featuring American rapper
Snoop Dogg, and announced his intention to release a new song titled "Father". On December 1, 2014, the YouTube video for "Gangnam Style" garnered over
231 − 1 views, overflowing the YouTube counter to a negative number, resulting in a public comment from Google/YouTube saying "We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. "Gangnam Style" has been viewed so many times we had to upgrade to a 64-bit integer (9,223,372,036,854,775,808)!" Hovering over the counter of the YouTube video triggered an easter egg. A YouTube representative later revealed that the comment was a joke and that the company had already updated to a 64-bit integer months ago. ===2015–2018:
Chiljip PSY-da,
4X2=8, and departure from YG Entertainment=== On March 28, 2015, he released a music video for his song
Father. On December 1, 2015, Psy released his seventh album titled
Chiljip PSY-da, with double title tracks "
Daddy" and "Napal Baji". The album included features from label mate
CL as well as
Will.i.am Promotions for the album included two performances on
Inkigayo, where the single "Daddy" won a triple crown, as well as a performance on ''
You Hee-yeol's Sketchbook''. "Daddy" was also included in the dance video game
Just Dance 2017. In May 2017, Psy released his eighth studio album,
4X2=8, with lead singles "I Luv it" and "New Face". The album features collaborations from several artists including label-mates
G-Dragon and
Taeyang. The music video for "I Luv It" featured actor
Lee Byung-hun and comedian
Pikotaro while for the "New Face" video
Apink's
Son Na-eun played the title role. On May 15, 2018, Psy officially left YG Entertainment after eight years.
2019–present: P Nation, Loud, and Psy 9th In 2019, he founded his own label P Nation. He signed his first artist
Jessi on January 25, 2019. Two days later, on January 27, 2019, he also signed both
Hyuna and
Dawn, formerly of
Cube Entertainment with the latter being a former member of
Pentagon under the name E'Dawn. He also signed
Crush on July 17, 2019, and
Heize on September 16, 2020. On April 26, 2021, it was reported that he and
Park Jin-young, the founder of
JYP Entertainment, will collaborate to form a new boy group each in
Loud, which premiered on June 5, 2021, on
SBS. In 2022, Psy did his first concert in Dubai as part of the
Expo 2020 on Korean national day event. On April 29, 2022, Psy released his ninth studio album,
Psy 9th, with its lead single "
That That" featuring
Suga of
BTS. On June 10, 2022, Psy released the official SNS afternoon tour schedule of Psy Soak Show Summer Swag 2022, a domestic tour of 7 cities in the country until August 20. == P Nation ==