Oronamin C's
slogan is . (meaning 'full of vitality') The initial spokesperson for this campaign was comedian Kon Omura. This campaign appeared for about 10 years. In the mid-1960s
television advertisements and
enamel billboards were used for marketing Oronamin along with other Otsuka Group products.
Japanese baseball players from the
Yomiuri Giants also promoted Oronamin with the phrase . The tagline was also used in some advertisements. The popular Japanese singing group
SMAP's songs became featured in Oronamin commercials in 1994 and 1995. Around 2001, a television campaign called "Let's find the
Yujiro of the 21st century!" debuted featuring
actors from
Ishihara International Productions, Inc. Since then, many famous
tarento have promoted Oronamin.
Hideki Matsui worked as a spokesperson for sister product Oronamin C Royal Prolis during his career with the
Yomiuri Giants. Another version of Oronamin television advertisements were broadcast along with the Giants version, featuring
Yūzō Kayama and the
Southern All Stars. The campaign slogan was . Starting in 2004 a tie-in was established with the hit Japanese
Kamen Rider Series. Actors
Takayuki Tsubaki,
Shigeki Hosokawa,
Hiro Mizushima,
Takeru Satoh,
Kōji Seto, and
Masahiro Inoue; who appear in
Kamen Rider Blade,
Hibiki,
Kabuto,
Den-O,
Kiva and
Kamen Rider Decade; have promoted Oronamin with special television commercials. In 2009, the animators who did the
Fresh Pretty Cure! series also did the same. 2015 saw Kamen Rider actors starring in commercials as a trio. These trios include
Shun Nishime,
Ryosuke Yamamoto and
Hayato Isomura (
Kamen Rider Ghost);
Hiroki Iijima,
Toshiki Seto and
Ukyo Matsumoto (
Kamen Rider Ex-Aid);
Atsuhiro Inukai,
Eiji Akaso and
Kouhei Takeda (
Kamen Rider Build);
So Okuno, Gaku Oshida, and Keisuke Watanabe (
Kamen Rider Zi-O); Fumiya Takahashi, Ryutaro Okada, and
Hiroe Igeta (
Kamen Rider Zero-One); Syuichiro Naito, Takaya Yamaguchi, and Ryo Aoki (
Kamen Rider Saber); Kentaro Maeda (w/ Subaru Kimura), Wataru Hyuga and Ayaka Imoto (
Kamen Rider Revice); Hideyoshi Kan, Ryuga Satoh, Yuna Hoshino (
Kamen Rider Geats); Junsei Motojima, Reiyo Matsumoto and Yasunari Fujibayashi (
Kamen Rider Gotchard); Hidekazu Chinen and Nozomi Miyabe (
Kamen Rider Gavv). Current television commercials feature
Japanese idol Aya Ueto as the main cast appearing along with a costar sports athlete or other celebrity. Aya's conversations with each celebrity are the topic of these commercials. The slogan also changed a little, to . Initially her co-stars answered "Of course!" but now answer . Selected
tarento who have appeared with Aya Ueto: •
Tsuyoshi Shinjo (
Hokkaido Nippon Ham Fighters baseball player; first baseball player to promote in this campaign) •
Bae Yong-joon (
Korean actor) •
Hideaki Takizawa (
actor,
tarento; from the 2005
NHK Taiga drama Yoshitsune; Hideaki appears as Yoshitsune) •
Bobby Ologun (
tarento,
martial artist: in
President) •
Kamenashi Kazuya and
Jin Akanishi (
KAT-TUN: in
School Headmaster) •
Shunsuke Nakamura (
Celtic F.C. soccer player: in
Sports Newspaper Reporter) •
Michelle Wie (
pro golfer: in
Long Putt Knack) •
Obi Tenaka (
actor,
tarento) •
Kazuo Umezu (
manga artist: in ''Teacher Umeza's Surprise'') •
Ryo Nishikido,
Tadayoshi Ohkura (
Kanjani∞: in ''Kanjani Can't Enter?'') •
Hakuhō Shō (
Ōzeki sumo wrestler) •
Daisuke Takahashi (
figure skater: in
Outside Work) •
Tohoshinki (Korean boy group) •
Jackie Chan (
actor,
stuntman) •
Jun Hyun-moo (host) ==
Genki hatsuratsū? advertisement battle==