Nicktoons launched on May 1, 2002, as
Nicktoons TV. It was part of the
digital cable–exclusive
MTV Networks Digital Suite, in order to entice cable operators to pick up the network and give them a marketing advantage over satellite services. However, by early 2004, Nickelodeon management changed course and offered it to
digital satellite services DirecTV and
Dish Network. The network was originally marketed as commercial-free, with comedic promos involving Nickelodeon Animation Studios, two-minute cartoon shorts from foreign markets, and former program promotions that had previously been used on Nickelodeon taking up commercial time. By September 23, 2005, as the network's distribution increased, it began to carry regular advertising. On September 28, 2009, the network's logo changed as part of Nickelodeon's universal rebranding effort. A high-definition feed was launched on August 13, 2013, and is available on several providers. Like Viacom's other HD channels, any programming produced in 4:3 SD is
pillarboxed on this feed. As the network blended in more Nickelodeon programming into its schedule, the Nicktoons website was
sunset to a
parking page directing viewers to
Nick.com before it was eventually redirected quietly to the latter website. On January 1, 2024, Nicktoons (along with
TeenNick) rebranded to use the refreshed Splat logo and new on-air interstitials, similar to Nickelodeon back on March 4, 2023. This refresh also changes the color for "toons" from blue to green-cyan. As part of Paramount's efforts to honor the 25th anniversary of
SpongeBob SquarePants, Nicktoons began to primarily run only
SpongeBob and associated media daily beginning on May 13, 2024, promoted as "Non-Stop SpongeBob. All Day. Every Day." Repeat airings of new episodes of Nickelodeon's other animated series returned to Nicktoons later in the year. On May 23, 2025, Nicktoons temporarily rebranded itself as
NickSpongeBob, following a trend set by the
British and Irish version of the channel starting from 2022, during airings of
SpongeBob shows, focusing exclusively on broadcasting content from the franchise throughout the summer. The channel returned to Nicktoons on September 8, 2025. == Programming ==