Hoey founded her production company, Cinco Cine, in 1987 and initially specialised in commercials. After about 10 years, she began producing longer works such as teleplay
Dead Certs, directed by
Ian Mune, and documentary
Dying For A Smoke. In 1997 Hoey created the Koina Te Kōrero campaign around Māori placenames for
TV3, and from then on focused on producing Māori language programmes, such as
Pūkana (a youth-oriented show),
Kōrero Mai, Whānau, Tākaro Tribe (a language and culture programme for pre-schoolers) and quiz show
Ihumanea. Hoey has held several governance positions in the screen industry: board member and acting chair of
New Zealand On Air, deputy chair of the New Zealand Screen Council, president and an executive member of SPADA (Screen Production and Development Association), treasurer of Nga Aho Whakaari and an executive member of WIFT - Women in Film and Television. ==References==