Lapin began her career as a correspondent at
CBS stations in
South Dakota and
Kentucky. While at that station she reported live from
San Quentin Prison during the execution of
Stanley Williams. She joined CNN in 2005 and was among the younger anchors at the network at that time. At CNN she anchored coverage of events such as the
Virginia Tech massacre, the
Israel–Hezbollah conflict, and the
2008 presidential election. She conducted interviews including a one-on-one with Governor
Arnold Schwarzenegger during California's budget crisis. She was among the anchors involved in the launch of CNN Live, She produced a series on state fiscal challenges titled "States of Pain" and reported on topics such as domestic manufacturing trends. She contributed a regular column on CNBC.com and wrote about alternative investments that appeared in other outlets, including
USA Today. While contributing to NBC, Lapin reported on personal finance for
Today and provided a daily business update on
Morning Joe and
MSNBC. She also contributed business segments to NBC affiliates including
KNBC and
WNBC, and produced business reports for The
Golf Channel's "Morning Drive" program. In September 2012, Lapin joined
Bloomberg Television as an anchor and
special correspondent. At Bloomberg she anchored "Bloomberg West" and covered technology and business topics, interviewing leaders from companies such as
LinkedIn and
Zappos. She also covered technology applications in sports. In 2013, Lapin was named a special correspondent focusing on the business of entertainment for
omg! Insider and
Entertainment Tonight and served as a money-saving correspondent for
The Wendy Williams Show. Lapin founded a production company that created the financial news site Recessionista, which was adapted as a show on
Ora TV. She announced an
AOL Originals series titled ''I'll Never Forget My First'', which she hosted and executive produced. Her company also launched a wearable product, CASH Smartwatch, marketed with retail partner
HSN. In 2014,
Harlequin (now
HarperCollins) announced plans to publish Lapin's book
Rich Bitch. Lapin later signed a book deal with
Crown Business for
Boss Bitch and published additional titles including
Becoming Super Woman. In October 2020, she signed a multi-book deal with HarperCollins Leadership.
Redbook magazine named Lapin their money columnist in 2015. Also in 2015, she was the host and a judge on
Hatched, a business competition show on
The CW Network. In 2018, she launched online masterclasses titled "The Money Money School" and "The Boss School". On "The Boss School" podcast, she interviewed business leaders and founders. In 2019, she was appointed a faculty member at the
Jack Welch School of Business at
Strayer University. In 2023, she received recognition from the
Webby Awards for podcasting categories. She has contributed financial reports and segments to
Rachael Ray,
The Kelly Clarkson Show,
The Doctors and
Access Hollywood. The shows on her network MNN include: "Money Rehab with Nicole Lapin", "Help Wanted with Jason Feifer and Nicole Lapin", "We Have Options with Dominque Broadway", "Money Maker with Nely Galán / Mi Mundo Rico con Nely Galán", "Filthy Rich with Hill Harper" and "Pitch Me with Jesse Draper". ==Philanthropy==