After the success of the folklore film
Kanchu Kota (1967), its producer U. Visweswara Rao and director
C. S. Rao decided to make their next venture a contemporary film under the same banner Manjula Cine Syndicate.
Kanchu Kotas lead actors
N. T. Rama Rao and
Devika were retained for the new film, titled
Niluvu Dopidi. Visweswara Rao wrote the story which
Tripuraneni Maharadhi, the film's screenwriter, read and noticed was strongly influenced by
Gundamma Katha (1962). Maharadhi felt Visweswara Rao's story was outdated, so he reworked it to its final form. Visweswara Rao's initial choice for the second male lead was
Sobhan Babu, but later chose
Krishna at the insistence of Maharadhi, who felt he would match Rama Rao's "jubilance".
J. Jayalalithaa was cast as the second female lead, paired alongside Krishna.
Kanta Rao, who appeared in
Kanchu Kota, was dismayed upon realising there was no role for him in
Niluvu Dopidi and insisted on an appearance; he was offered to act as a minister and willingly accepted. The cinematography was handled by G. K. Ramu and the art direction by S. Krishna Rao, while editing was handled by R. Hanumantha Rao. The song "Aadapillalante Hoi Hoi", choreographed by Thangappa, was shot at the Madras-based Golden Studios in September 1967. == Soundtrack ==