MarketColonel Sanders
Company Profile

Colonel Sanders

Harland David Sanders was an American entrepreneur and founder of fast food chicken restaurant chain Kentucky Fried Chicken (KFC). He later acted as the company's brand ambassador and symbol. His name and image are still symbols of the company today.

Life and career
1890–1906: early life Harland David Sanders was born on September 9, 1890, in a four-room house located east of Henryville, Indiana. He was the oldest of three children born to Wilbur David and Margaret Ann (née Dunlevy) Sanders. The family attended the Advent Christian Church. His father was a mild and affectionate man who worked his farm until he broke his leg in a fall. He then worked as a butcher in Henryville for two years. Sanders's mother was a devout Christian and strict parent, continually warning her children of "the evils of alcohol, tobacco, gambling, and whistling on Sundays". Sanders's father died in 1895. His mother got work in a tomato cannery, and the young Harland was left to look after and cook for his siblings. and the family moved to Greenwood, Indiana. Sanders had a tumultuous relationship with his stepfather. In 1903, at age 12, he dropped out of seventh grade, later stating that "algebra's what drove [him] off", and went to live and work on a nearby farm. His uncle worked for the streetcar company, and secured Sanders a job as a conductor. In October 1906, age 16, Sanders falsified his date of birth and enlisted in the United States Army. He completed his service commitment as a wagoner (see teamster) in Cuba, and was awarded the Cuban Pacification Medal (Army). In February 1907, he was honorably discharged and moved to Sheffield, Alabama, where his uncle lived. There, he met his brother Clarence, who had also moved there in order to escape their stepfather. In 1909, Sanders found laboring work with the Norfolk and Western Railway. of Jasper, Alabama, and they were married on June 15, 1909, in Jasper. They had three children: Margaret Josephine Sanders, born March 29, 1910, in Jasper, Alabama, and died October 19, 2001, in West Palm Beach, Florida; Harland David Sanders Jr., born on April 23, 1912, in Tuscumbia, Alabama, and died on September 15, 1932, in Martinsville, Indiana, from infected tonsils; and Mildred Marie Sanders Ruggles, born October 15, 1919, in Jeffersonville, Indiana, and died September 21, 2010, in Lexington, Kentucky. Sanders then found work as a fireman on the Illinois Central Railroad, and he and his family moved to Jackson, Tennessee. By night, Sanders studied law by correspondence through the La Salle Extension University. While Sanders moved to work for the Rock Island Railroad, Josephine and the children went to live with her parents. This period represented a low point for Sanders. As his biographer John Ed Pearce wrote, "[Sanders] had encountered repeated failure largely through bullheadedness, a lack of self-control, impatience, and a self-righteous lack of diplomacy." Following the incident, Sanders was forced to move back in with his mother in Henryville, where he went to work as a laborer on the Pennsylvania Railroad. In 1916, the family moved to Jeffersonville, where Sanders got a job selling life insurance for the Prudential Life Insurance Company. In 1920, at age 30, Sanders established a ferry boat company, which operated a boat on the Ohio River between Jeffersonville and Louisville. He canvassed for funding, becoming a minority shareholder, and was appointed secretary of the company. Around 1922 he took a job as a secretary at the Chamber of Commerce in Columbus, Indiana. He admitted that he was not very good at the job and resigned after less than a year. Sanders cashed in his ferry boat company shares for $22,000 ($ today) and used the money to establish a company manufacturing acetylene lamps. In 1924, by chance, he met the general manager of Standard Oil of Kentucky, who asked him to run a service station in Nicholasville. 1930–1952: later career In 1930, the Shell Oil Company offered Sanders a service station in North Corbin, Kentucky, rent-free, in return for paying the company a percentage of sales. Initially he served the customers in his adjacent living quarters before opening a restaurant. It was during this period that Sanders was involved in a shootout with Matt Stewart, a local competitor who had painted over a sign directing traffic to Sanders's station. Stewart killed a Shell employee who was with Sanders, and was convicted of murder, eliminating Sanders's competition. Sanders was commissioned as a Kentucky Colonel in 1935 by Kentucky governor Ruby Laffoon. His local popularity grew, and, in 1939, food critic Duncan Hines visited Sanders's restaurant and included it in Adventures in Good Eating, his guide to restaurants throughout the US. The entry read: In July 1939, Sanders acquired a motel in Asheville, North Carolina. In November 1939, his North Corbin restaurant and motel was destroyed in a fire. Sanders had it rebuilt as a motel with a 140-seat restaurant. In July 1940, age 50, Sanders finalized his "Secret Recipe" for frying chicken in a pressure fryer that cooked the chicken faster than pan frying. In 1950, Sanders was "re-commissioned" as a Kentucky Colonel by his friend, Governor Lawrence Wetherby. In the first year of selling the product, restaurant sales more than tripled, with 75% of the increase coming from sales of fried chicken. For Harman, the addition of fried chicken was a way of differentiating his restaurant from competitors. In Utah, a product hailing from Kentucky was unique and evoked imagery of Southern hospitality. Don Anderson, a sign painter hired by Harman, coined the name Kentucky Fried Chicken. After Harman's success, several other restaurant owners franchised the concept and paid Sanders $0.04 per chicken, . Sanders believed that his North Corbin restaurant would remain successful indefinitely; however, he sold it at age 65 after the new Interstate 75 reduced customer traffic. Left only with his savings and US$105 a month from Social Security, , Sanders decided to begin to franchise his chicken concept in earnest, and traveled the US looking for suitable restaurants. In 1959, after closing the North Corbin site, Sanders and Claudia opened a new restaurant and company headquarters in Shelbyville. Often sleeping in the back of his car, Sanders visited restaurants, offered to cook his chicken, and if workers liked it, negotiated franchise rights. Although such visits required much time, eventually potential franchisees began visiting Sanders instead. He ran the company while Claudia mixed and shipped the spices to restaurants. The franchise approach became highly successful; KFC was one of the first fast food chains to expand internationally, opening outlets in Canada and later in the UK, Australia, Mexico and Jamaica by the mid-1960s. In 1962, Sanders obtained a patent protecting his method of pressure frying chicken, and trademarked the phrase "It's Finger Lickin' Good" in 1963. The company's rapid expansion to more than 600 locations became overwhelming for the aging Sanders. In 1964, then 73 years old, he sold the Kentucky Fried Chicken corporation for $2 million ($ million today) to a partnership of Kentucky businessmen headed by John Y. Brown Jr., a 29-year-old lawyer and future governor of Kentucky, and Jack C. Massey, a venture capitalist and entrepreneur. Sanders became a salaried brand ambassador. The initial deal did not include the Canadian operations, which Sanders retained, or the franchising rights in the UK, Florida, Utah, and Montana, which Sanders had already sold to others. In 1965, Sanders moved to Mississauga, Ontario, a suburb of Toronto, to oversee his Canadian franchises and continued to collect franchise and appearance fees in Canada and in the US. Sanders bought and lived in a bungalow at 1337 Melton Drive in the Lakeview area of Mississauga from 1965 until his death in 1980. In September 1970, he and his wife were baptized in the Jordan River. He also befriended Billy Graham and Jerry Falwell. Sanders remained the company's symbol after selling it, traveling a year on the company's behalf and filming many TV commercials and appearances. He retained much influence over executives and franchisees, who respected his culinary expertise and feared what The New Yorker described as "the force and variety of his swearing" when a restaurant or the company varied from what executives described as "the ''Colonel's'' chicken". In 1973, Sanders sued Heublein Inc.—the then parent company of Kentucky Fried Chicken—over the alleged misuse of his image in promoting products he had not helped develop. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly described their gravy as being "sludge" with a "wallpaper taste". He was sued by the company for it. After reaching a settlement with Heublein, he sold the Colonel's Lady restaurant, and it has continued to operate, currently as the Claudia Sanders Dinner House. Sanders remained critical of Kentucky Fried Chicken's food. In an October 1975 article in the Louisville Courier-Journal, he told journalist Dan Kauffman: ==Public image and personality==
Public image and personality
After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switching to a white suit) and a black ribbon bow tie, and referring to himself as "Colonel". His associates went along with the title change, "jokingly at first and then in earnest", according to biographer Josh Ozersky. He never wore anything else in public during the last 20 years of his life, using a heavy wool suit in the winter and a light cotton suit in the summer. Sanders was a Freemason. ==Death==
Death
Sanders was diagnosed with acute leukemia in June 1980. He died at Jewish Hospital in Louisville of pneumonia six months later, on December 16, at the age of 90. Sanders had remained active until the month before his death, appearing in his white suit to crowds. His body was also displayed in an open casket during a memorial service that was held at KFC's headquarters in Louisville; Sanders was buried in his characteristic white suit and black western string tie in Cave Hill Cemetery in Louisville. His wife, Claudia, died on December 31, 1996, at the age of 94. By the time of Sanders's death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion in sales annually. ==Legacy==
Legacy
As a symbol of the KFC brand A fictionalized Colonel Sanders has repeatedly appeared as a mascot in KFC's advertising and branding. Sanders has been voiced by impressionists in radio ads, and from 1998 to 2001 an animated version of him voiced by Randy Quaid appeared in television commercials. In May 2015, KFC brought the Colonel Sanders character back in new television advertisements, played by comedian Darrell Hammond. Some commentators felt the new portrayal was distasteful and disrespectful of the actual man's legacy. In August 2015, KFC launched a new campaign, this time with comedian Norm Macdonald portraying Sanders; the first ad of the campaign makes direct reference to the Hammond campaign, with a brief piece of footage of Hammond followed by Macdonald's Colonel declaring his predecessor an impostor. In February 2016, yet another portrayal was introduced with Jim Gaffigan as the Colonel, shown bolting awake in bed and telling his wife about his recurring nightmare of Macdonald's Colonel "pretending to be me". By July 2016, George Hamilton was playing Colonel Sanders, parlaying his famous tan into an advertisement for KFC's "extra crispy" chicken. During the airing of the 2016 SummerSlam, a commercial aired of WWE wrestler Dolph Ziggler dressed up as Colonel Sanders beating up a man in a chicken suit, played by fellow wrestler The Miz, in a wrestling ring. In September 2016, comedian Rob Riggle played Sanders in an ad introducing a football team named "The Kentucky Buckets". In January 2017, to advertise their "Georgia Gold Honey Mustard BBQ" Chicken offerings, actor Billy Zane took over the role as the "Solid Gold Colonel". In April 2017, actor Rob Lowe was announced as the newest actor in the role of Colonel Sanders. Lowe said that as a child, he actually got to meet Harland Sanders. In 2017, WWE returned to using Colonel Sanders, showing ads of Shawn Michaels and Kurt Angle playing him, and announcing that Colonel Sanders would be available as a playable character in WWE 2K18, accessible through the "create-a-wrestler" feature, as part of a product placement deal with KFC. Ray Liotta then portrayed Sanders. Singer Reba McEntire was named as the newest Sanders in January 2018, and made her debut in a commercial promoting the fast food chain's new "Smoky Mountain BBQ" chicken. , actor Jason Alexander and professional strongman and actor Hafþór Júlíus Björnsson both portray Colonel Sanders. In early 2019, Peter Weller portrayed a RoboCop version of Colonel Sanders. Later that year, Sean Astin played a Rudy Ruettiger version of the Colonel to commemorate the beginning of the NFL season. In 2019, a free video game was commissioned by the restaurant chain KFC and released for free called I Love You, Colonel Sanders!. A parody of conventional dating sims, the primary objective of the player is to develop a romantic relationship with a fictionalized version of KFC's founder Colonel Sanders, portrayed as an attractive classmate at a cooking school. In 2025, French-Brazilian chef and TV personality Érick Jacquin portrayed Colonel Sanders on KFC's Brazilian commercials of its "Crunch Salad" sandwich. Beyond KFC believed caused Sanders's ghost to curse the team. The Japanese Nippon Professional Baseball league developed an urban legend of the "Curse of the Colonel". In 1985, a statue of Colonel Sanders was thrown into a river and lost during a fan celebration. According to the legend, the "curse" has caused Japan's Hanshin Tigers to perform poorly since the incident. It was said that unless the statue was fully recovered, the Tigers would never win the Japan Series again. After a handful of losses in 2003, 2005, and 2014, Hanshin prevailed in 2023. Characters based on Colonel Sanders have appeared in popular fiction. The Colonel appears as a character within the DC Comics multiverse in three promotional issues, with titles parodying other DC Comics titles – The Colonel of Two Worlds (a parody of Flash of Two Worlds), The Colonel Corps: The Crisis of Infinite Colonels (a parody of Crisis on Infinite Earths), and Across The Universe, teaming up with characters such as Green Lantern and Flash. Alternate versions of himself include a female version, a Teen Titans Go! version, and a chicken version, to battle villains such as the "Anti-Colonel" of Earth-3, "Colonel Grodd" (a Colonel version of Gorilla Grodd) and Larfleeze. The writer of the comics, Tony Bedard, said "It's been an honor, a privilege, and just plain fun working on the last two KFC comics. I'm super-excited the story is a trilogy now, with the Colonel planet-hopping across the DC Universe. As a former Green Lantern writer, it's great to revisit Hal Jordan and the Green Lantern Corps." In the 2002 novel Kafka on the Shore by Haruki Murakami, Colonel Sanders appears when an "abstract concept" takes on the appearance of "a famous capitalist icon". In 2017, KFC released a 96-page romance novella, Tender Wings of Desire, in time for Mother's Day. Set in Victorian England, it centers on Lady Madeline Parker, who "must choose between a life of order and a man of passion", and featuring Sanders as the love interest, and ostensibly the writer. It was made available as a free download via Amazon. One of Colonel Sanders's white suits with its black clip-on bow-tie was sold at auction for $21,510 by Heritage Auctions in June 2013. The suit had been given to Cincinnati resident Mike Morris by Sanders, who was close to Morris's family. The Morris family house was purchased by Col. Sanders, and Sanders lived with the family for six months. The suit was purchased by Kentucky Fried Chicken of Japan president . Watanabe put on the famous suit after placing the winning bid at the auction event in Dallas, Texas. In 2011, a manuscript of a book on cooking that Sanders apparently wrote in the mid-1960s was found in KFC archives. It includes some cooking recipes from Sanders as well as anecdotes and life lessons. KFC said it was planning to try some of the recipes and to publish the 200-page manuscript online. In 2010, the Oscar-winning animated short Logorama prominently featured a rotoscoped depiction of Colonel Sanders during the early fast-food restaurant scenes. Charitable giving Before his death, Sanders used his stock holdings to create the Colonel Harland Sanders Charitable Organization, a registered Canadian charity. The wing of Mississauga Hospital for women's and children's care is named The Colonel Harland Sanders Family Care Centre in honor of his substantial donation. Sanders's foundation has also made sizeable donations to other Canadian children's hospitals including the McMaster Children's Hospital, IWK Health Centre, and Stollery Children's Hospital. The Toronto-based foundation disbursed $500,000 to other Canadian charities in 2016, according to its tax return filed with the Canada Revenue Agency. ==Discography==
Discography
• 1967 Christmas Eve with Colonel Sanders (RCA: PRS 256) • 1968 Christmas Day with Colonel Sanders (RCA: PRS 274) • 1969 Christmas with Colonel Sanders (RCA: PRS 291) ==References==
tickerdossier.comtickerdossier.substack.com