Label and sponsorships During the initial recording sessions with Linda Perry between 2006 and 2007, Love had intended to release the album on Perry's independent label,
Custard Records. On January 5, 2009, Love claimed ''Nobody's Daughter'' had received
sponsorship endorsements from several corporations, including unnamed tequila and
tampon companies, totaling approximately $30 million. In 2013, several years after the album's release, however, Love clarified: "It had over $30 million of sponsorships behind it, allegedly, and then the guy that got all the sponsorships, it turns out it was all bogus. The
Red Bull, the
Jordache. And he went and hung himself... He hung himself out of I guess shame." It was announced by
Entertainment Weekly in February 2010 that ''Nobody's Daughter
was scheduled for release on April 27 through Mercury Records, a subsidiary of Universal Music Group. In March 2010, Universal Music Group confirmed in a press release that Love had signed with Mercury and that Nobody's Daughter'', which was to be released under the Hole name, was scheduled for release on that date. On April 27, 2010, a short music video of Love getting
tattooed in a tattoo parlor, overdubbed with an abridged version of the album single "Skinny Little Bitch", was released. The video short was filmed by
Casey Neistat.
Artist title dispute Following a June 2009 announcement that Love was releasing her upcoming album under the Hole band name, Love publicly disputed Erlandson's claims on her
Twitter account in what
The Guardian described as "a deluge of often baffling tweets," writing: "Uh I just heard that a former guitar player is saying I can't use my name for MY band. He's out of his MIND. He may want to check the trademark ... and his [American Express] Disease Model Tour bills, and umm, let's see, his [1999] usage of that Amex and his [2001] usage of, wow – 298k? 198,000 DOLLARS? Hole is MY band, MY name and MY trademark." A new website promoting the band and album was subsequently published in March 2010. On April 14, 2010, shortly before the release of ''Nobody's Daughter'', Erlandson elaborated on the contract that he had mentioned in 2009, stating, "in the agreement, she agreed that she would not use the name Hole commercially without my approval. She was intent on using her name at that point, figuring it had more value than the name Hole." In 2014, after Love returned to performing as a solo artist, she expressed regret over releasing the album as a Hole record: "That was a mistake in 2010. Eric was right—I kind of cheapened the name, even though I'm legally allowed to use it. I should save "Hole" for the lineup everybody wants to see and had the balls to put ''Nobody's Daughter'' under my own name."
Tour , March 17, 2010 To promote the album, Hole, with the line-up of Love, guitarist Micko Larkin, bassist Shawn Dailey, and drummer Stu Fisher, performed "
Samantha" on
Friday Night with Jonathan Ross on February 12, 2010. Love was also interviewed prior to the performance. The band performed their first live show since their reunion at London's
O2 Shepherd's Bush Empire on February 17, 2010. The band performed two other European dates at
Milan's Magazzini Generali, and
Amsterdam's
Paradiso on February 19 and 21, 2010, respectively. "
Samantha" and "
Skinny Little Bitch" were performed at the
NME Awards at London's
O2 Academy Brixton on February 24, 2010; highlights from the show, including a shortened version of "Samantha", were broadcast on February 26, 2010, on
Channel 4 in the United Kingdom and Ireland. In the United States, the band performed at
Spins annual
South by Southwest music festival in
Austin, Texas on March 19 and 20, 2010. These shows marked the band's first tour dates in the U.S. since their final tour in 1999. For the North American leg of their tour, the band began with a show at the Fonda Theatre in Los Angeles on April 22, 2010, followed by
Terminal 5 in New York City on April 27; additional U.S. and Canada tour dates were booked throughout the summer, as well as several shows in England and Scotland in early May 2010. The band concluded their North American tour with a performance at
Seattle's
Bumbershoot festival on September 5, 2010. ==Reception==