Novomatic operates about 2,000 gaming facilities, including casinos, slot parlors,
betting shops, and
bingo halls. It also offers
online gambling directly to consumers. This segment accounts for 56% of the company's revenues as of 2021, with the bulk of the business coming from Austria, Germany, Italy, the United Kingdom, and Eastern Europe.
Germany Novomatic subsidiary Löwen Entertainment operates about 520 Admiral Spielhalle slot arcades around Germany. Novomatic also operates casinos in Germany, including the Spielbank Berlin.
United Kingdom ,
Kent,
England Novomatic operates Admiral Casino in the United Kingdom, a brand that includes a licensed online casino, as well as a chain of more than 270 gambling venues in the UK operated by Luxury Leisure. Its online casino includes
slots,
jackpot games,
roulette,
blackjack, table games, and live casino. Luxury Leisure is owned by Greentube Alderney Limited, part of the Greentube group, which in turn is owned by Novomatic. In 2014, Novomatic acquired Luxury Leisure, which operated seaside amusement arcades and other venues. In June 2016, Novomatic bought the UK gambling company Talarius, which operated the
Quicksilver high street gambling outlets, from the
Tatts Group. These retail gambling arcades were combined and rebranded as "Admiral". and regulated by the
Alderney Gambling Control Commission (AGCC) (
GCB). ==Controversies==