MarketOh My My (album)
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Oh My My (album)

Oh My My is the fourth studio album by American pop rock band OneRepublic. It was released on October 7, 2016, through Mosley Music Group and Interscope Records, three years after the release of the band's third studio album, Native (2013). Due to Native's success with the tracks "Counting Stars" and "Love Runs Out", Oh My My incorporates some elements of their electronic production. Ryan Tedder, the band's lead singer, songwriter and producer, focused on lyrics about optimism, love, and overcoming past traumas.

Background and composition
Talking to Wonderland Magazine about Oh My My, OneRepublic frontman Ryan Tedder spoke about what fans could expect from the album: "Everything – you could do an entire album on a laptop these days, and some of the biggest records are all electronic laptop driven, and there's a lot of humanity, I think, missing in radio. And so we wanted to make sure that you could actually hear the human beings and the actual instruments that are in the actual songs, so that's the last thing I'll say. It's new and very modern but there's still a big dose of humanity in it because you can actually hear the players." In a later interview with Billboard, Tedder revealed that the album took eighteen months to record, which was "the longest amount of time [the band had] ever spent on one project[...]We did a lot of living in the last four years -- there was a lot to write about." On August 25, the band tweeted that the new album was called Oh My My and would come out on October 7, 2016. The artwork for the album was revealed six days later. ==Promotion==
Promotion
OneRepublic has promoted the album at the 2016-2017 NFL Kickoff Concert: in Denver, Colorado, and shows such as The Tonight Show Starring Jimmy Fallon, Today, and The Ellen DeGeneres Show Tour The band promoted the album on the Honda Civic Tour. ==Singles==
Singles
The album's official first single, "Wherever I Go", was released on May 13, 2016. The song has peaked at number 55 on the Billboard Hot 100 as of July 2016. The second single, "Kids", was released on August 12, 2016. In November 2016, the band announced that "Let's Hurt Tonight" would be featured on the official soundtrack of the film Collateral Beauty. They later performed the song at the MTV Europe Music Awards. On December 6, 2016, after performing at The Voice, an official video for the song was released on their VEVO channel, featuring some scenes from Collateral Beauty. The song was sent to US Hot AC radio on January 9, 2017. Promotional singles "Future Looks Good" was released as the first promotional single along with the pre-order on September 8, 2016; it was used in the video of Canada/Mexico/United States' bid for 2026 FIFA World Cup. The second promotional single was "A.I.", which featured Peter Gabriel, the former frontman of Genesis, and was released on September 30. "Lift Me Up" was released at the third and final promotional single as Michaël Brun's remix on June 9, 2017. ==Reception==
Reception
Critical reception Oh My My received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 66, based on 4 reviews, which indicates "generally favorable reviews". Jon Reyes from Idolator said the album served as a reminder of Tedder's songwriting talent, labeling "Lift Me Up", "Heaven", "Born" and "Fingertips" as standouts of the album, writing that "in these lies the heart of OneRepublic, a distillation of Tedder’s influence and his influences. It's a potpourri formula that, with Oh My My, hasn’t lost its fragrance". Writing for Cross Rhythms, Tony Cummings gave the album nine stars of ten and said it is "the band's most diverse project so far". Gracelyn Trast of The Badger Herald praises the tracks with guest appearances, praising the way the band knew how to unite their passionate melodies with the characteristic style of the guest artists. In a less favorable review, Daniel Patrin from Renowned for Sound wrote the album "displays an attempt at sounding different" but "just feed the appetite of supersaturated pop hunger". Writing for Evening Standard, Andre Paine summarized the album as a "hard bloated record loaded with feelings of self-indulgence", but praised the tracks "A.I." and "NbHD", saying that both "underlines Tedder’s technical ability in the studio". Year-end lists ==Commercial performance==
Commercial performance
Oh My My debuted at number three on the US Billboard 200 with 46,000 units, of which 35,000 were traditional album sales. Unlike their two previous albums Waking Up and Native, Oh My My proved not to be a slowburner and left most of the major music markets' charts notably fast, most likely due to the lack of a hit single. Ryan Tedder later addressed the band's absence from promoting the album, citing anxiety and mental fatigue as the key reason. ==Track listing==
Personnel
Adapted from AllMusic. OneRepublicRyan Tedder – lead vocals, writer, producer, guitars, piano, keyboard, tambourine, djembeBrent Kutzle – bass guitar, writer, producer, cello, acoustic guitar, keyboard, backing vocals • Zach Filkins – guitars, viola, backing vocals • Drew Brown – guitars, keyboard, glockenspiel, tambourine, backing vocals • Eddie Fisher – drums, percussion Additional personnel • Noel Zancanella – writer, producer, programming • Andrew Foster – background vocals • Peter Gabriel – featured artist, producer • Santigold – featured artist • Cassius – featured artist • Tyler Spry – pedal steel, engineer, instrumentation • Robert Stevenson – arrangement • Riley Bell – assistant • Jeff Jackson – assistant • Matthew Tryba – assistant • David Wise – assistant • Richard Chappell – engineer • John Hanes – engineer • Christopher Henry – engineer • Mike Piersante – engineer • Rich Rich – engineer • Dave Schwerkolt – engineer • Steve Wilmot – engineer, vocoder, additional producer • Matt Green – assistant engineer • Serban Ghenea – mixing • Joe Zook – mixing • Chris Galland – mixing • John Hanes – mixing • Benny Blanco – producer • Brandon Collins – producer • MojaveGhst – producer • Cassius – additional producer • Katalyst – additional producer • Zach Skeleton – additional producer • Robert Stevenson – vocal producer ==Charts==
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