During the early 1930s, Christiansen's business was impacted by the onset of the
Great Depression in
Denmark. The drop in farming prices resulted in many of his customers being unable to afford his products. This decline in business forced Christiansen to lay off staff in early 1932 until only seven employees remained. In order to sell more products, he made the decision to produce cheap wooden products, including wooden toys. With the business slipping into bankruptcy, he refused to stop producing toys when his siblings requested this as part of a bailout loan. Christiansen's company moved primarily to the production of wooden toys, such as yo-yos, pull-along animals and trucks. He consequently decided to focus his products on the development of children. With this decision, Christiansen defined the core philosophy of the company, which was expressed in its name in 1934. Lego is a shortened form of the Danish word
Leg godt, meaning "play well". The company eventually became known as The Lego Group. Years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer." Christiansen made his toy products from birch wood that had been cut from the forest, dried out for two years and then dried in a kiln for three weeks. The toys were put together, sealed, sanded and primed before being painted with three coats of varnish. Although he struggled to sell his household products and wooden toys due to the poverty levels of people living in the local community, he continued to produce toys, sometimes
exchanging them for food. By 1935, the toy range included a variety of animals, including a pull-along wooden duck, which has since seen numerous variations. == 1940s and 1950s ==