The patriarch of the
Buchanan family, Asa is a self-made billionaire (having purchased his first oil well at age 22) and
Chief Executive Officer of
Buchanan Enterprises (casually called "B.E." by the family). Born on October 31, 1924, and raised in
Texas, Buchanan moves the headquarters of his company to
Llanview, Pennsylvania, in 1980 to stay close to his two headstrong, but troubled sons, Clint and Bo. An escaped Olympia dons a costume and mask identical to Samantha's and reveals herself at the Buchanan Ball. Olympia later falls over a balcony at a lavish costume party, and, on her deathbed, she tells Bo that Asa was not his father. Desperate to know his real family, Bo visits his aunt Euphemia Ralston, who had a vendetta against Asa for helping to bankrupt her family after Olympia's affair with Yancy. Euphemia sends her nephew Drew to Llanview to help try to figure out a way to ruin Asa and get back some of the family money, but that is thwarted when Euphemia's daughter, Delila, shows up in Llanview and marries Asa while in love with Bo. Yancy's widow, Blanche, shows up and reveals that Yancy is sterile. Bo and Delilah order Euphemia, who knew all along about this, to leave town. Delilah divorces Asa and marries Bo, but that marriage ends quickly because of her lies. Drew Ralston marries Becky Lee Abbott after she becomes pregnant with Bo's baby, but after Drew is killed, Asa marries Becky so he can raise his grandson. That marriage ends after Becky Lee is believed to be dead. In 1986,
Tina Lord (
Andrea Evans) discovers that Asa has been leading a double life for years; on the tropical island of Malakeva, he is known as Jeb Stuart and has been "married" to a woman named Pamela (
Christine Jones) for a decade. Tina tells Pamela that her "husband" is not a sea captain, as she believes, but actually a millionaire with a family in Llanview. Noting that Asa and Pamela's marriage is not legal, Tina convinces Pamela to pretend she is dying to manipulate Asa into marrying her for real. He does on January 20, 1986, and Pamela springs from her "deathbed" and confronts her husband. Arriving in Llanview to live as "Mrs. Asa Buchanan", Pamela is at first a thorn in his side. As Asa realizes he wants her to be his wife in every sense of the word, she demands a divorce — and half of his fortune. Their marriage ends in 1987. In 1999, it is revealed that Asa's on-again off-again wife
Renée Divine (
Patricia Elliott) had conceived a son by Asa when they had been involved in their youth and had put the boy up for adoption.
Max Holden (
James DePaiva) poses as the missing heir, but Asa and Renee's real son turns out to be
Ben Davidson (
Mark Derwin), adopted brother of
Sam Rappaport and love interest of Asa's former daughter-in-law
Viki Lord Carpenter. In October 2006,
David Vickers (
Tuc Watkins) finds out that Asa once had an affair with David's mother, Emma Bradley, but Asa denies it. Later, David's brother
Dr. Spencer Truman (
Paul Satterfield) claims to be Asa's son, but a DNA test proves otherwise. A conversation between Asa and his longtime butler
Nigel Bartholomew-Smythe (
Peter Bartlett) hints that there is more to the story. On August 16, 2007, Asa dies in his sleep and is found by Nigel. Grandsons
Cord Roberts (
John Loprieno),
Kevin Buchanan (
Dan Gauthier), and
Joey Buchanan (
Nathan Fillion), and ex-wife
Alex Olanov (
Tonja Walker), return for his funeral. On August 17, 2007, Nigel tells a returned Max Holden that Asa does indeed have another son: David Vickers. Max advises Nigel to wait to tell the rest of the family, and an eavesdropping Alex overhears. She begins a search for David herself. Asa's will is executed in November 2007 as a video is played featuring the Buchanan patriarch. He bequeaths his mansion to former daughter-in-law
Nora Hanen (
Hillary B. Smith), who has been living there with her and Bo's son
Matthew (
Eddie Alderson) since her house burned down; he also leaves his yacht, the
Jeb Stuart, and his tropical island, St. Blaize's, to loyal servant Nigel. Asa also notes the existence of his other son, though not his identity, and finally states that he will not be splitting Buchanan Enterprises among his heirs and taking the chance that the company will be split up or partially sold. He instead challenges the family to run it as a cohesive team and, if the company's stock rises, be rewarded handsomely in a year. Alex appears, married to an in-the-dark David, and blackmails Nigel with the facts of David's parentage. Not wanting the Buchanans to discover that con man David is one of them, Nigel gives his inheritance to Alex in exchange for her silence. Meanwhile, Buchanan Enterprises up-and-comer
Jared Banks (
John Brotherton)— an admirer of Asa's who is already a favorite of widow Renee and circling
Natalie Buchanan (
Melissa Archer) romantically — overhears Alex's news and pressures Nigel to pass him off as Asa's heir instead. Nigel does, and Jared feigns disinterest, armed with a lock of David's hair to prove his claim. ==The many wives of Asa Buchanan==