OMG (NewJeans song)

The South Korean idol girl group NewJeans debuted in August 2022 with their self-titled debut extended play, which was surprise-released and featured a string of commercially successful singles: "Attention", "Hype Boy", and "Cookie". On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans' first single album, OMG, would be released on January 2, 2023. According to a press release, the two-track single album would include the eponymous lead single "OMG" and a pre-release single, "Ditto", which would be released on December 19, 2022. The first teasers for the album were released on December 12. As scheduled, the single was released for download and streaming alongside b side single "Ditto" through several music portals including iTunes and Melon. Remixed by its original producer Park Jin-su, a new version of "OMG" served as the lead single for NewJeans' first remix album, NJWMX, released on December 19, 2023. == Music and lyrics ==

"OMG" contains lyrics in both Korean and English that were written by group member Hanni, Gigi, and Ylva Dimberg. Dimberg also composed the track with David Dawood and producer Park Jin-su. Hanni said that she was inspired by "high school teen dramas where the girls are at their lockers and they're talking about a guy they like" when writing the lyrics. She tried to make the lyrics conversational and find the right words in both Korean and English so that "the pronunciation [...] sticks to the melody". The romance appears to be one-sided at times and drives the narrator crazy ("Wherever, whenever/ There ain't nothing else that I would hold on to/ I hear his voice through all the noise/ Don't let go of my hand for one second no, no/ Got no worries 'cause I got someone/ It's okay to be alone 'cause I love someone"). In the refrain, Hanni sings, "I was really hoping/ That he will come through", hinting at the disappointment and melancholy that the narrator experiences. "OMG" opens with plucked, staccato synth chords and progresses with skittering cowbells and anchoring percussion in the pre-chorus. The chorus features vocal chopping and the track concludes with layered percussion, vocal harmonies, and piano. showcased through its hip-hop percussion, Pitchforks Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track, Hankook Ilbo popular music journalist Ko Kyung-seok deemed it a "simple hip-hop R&B" track. whereas Maura Johnston of Rolling Stone deemed it a throwback to 1990s R&B with a "21st-century appeal" brought by the synths. The remix was described in a press release as a hip hop track with an Afro rhythm. == Reception ==

"OMG" received generally positive reviews. Writing for Pitchfork, Joshua Minsoo Kim said that the song "offers a sweet portrait of private longing". Popular music journalist Ko Kyung-seok of Hankook Ilbo said "it draws the listener in with an easy-to-listen arrangement". The magazine ranked the song eighth on their list of the 25 best K-pop songs of 2023, praising the "touch of sass" and "perennial cheeky lyricism". Billboard also featured it as one of the 25 best K-pop songs of the year, lauding the production for its both "familiar and forward-looking" sound. Rolling Stone and the Los Angeles Times included "OMG" in their lists of the Best Songs of 2023 So Far, both published in June; the former regarded it as a "pristine pop song with a glowing—and glowed-up—heart at its core" and the latter said it proved NewJeans as a "new hope" for the label Hybe. "OMG" also appeared at number 26 on Consequence list of the best songs of 2023. "OMG" was met with viral success on the video-sharing platform TikTok and prompted many dance challenges. It peaked at number 10 on the Billboard Global 200. It was the fourth best-performing song of the year in South Korea and was certified platinum by the Korea Music Content Association (KMCA) for exceeding 100 million streams. and number 35 on the Canadian Hot 100 and is the group's most streamed song on Spotify. ==Accolades==

To promote "OMG", NewJeans performed the song on two South Korean music programs: Inkigayo and Music Bank. The group included the song in their set lists for music festivals that they participated in 2023, including Weverse Con Festival in South Korea, Lollapalooza in the U.S., Summer Sonic Festival in Japan, and Music Bank Global Festival in South Korea and Japan. They also performed "OMG" on awards shows, including the 37th Golden Disc Awards, the 2023 Billboard Music Awards, and the 2023 Asia Artist Awards. == Music video ==

The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners Films and produced by the group's creative director Min Hee-jin, it depicts the group's members in a mental hospital, referencing Park Chan-wook's rom-com film ''I'm a Cyborg, But That's OK (2006). The music video also features a cameo from actor Kim Joo-hun, known for It's Okay to Not Be Okay''. The video portrays NewJeans members as psychiatric hospital patients with delusions. Kim initially appears as a doctor but later seems to be a patient himself. Controversy After the post-credits scene, the bonus clip features a patient typing a tweet expressing discomfort with the material of the music video, suggesting that idol music videos should only focus on showing faces and choreography. This sparked speculation that the clip was targeting fans who had interpreted the group's previous hit, "Cookie," in various ways. Critics and fans alike raised concerns about the portrayal of dissenting opinions as mental illness. Music critic Kim Do-heon questioned whether Ador's CEO, Min Hee-jin, was dismissing all criticism as malicious comments. Another critic, Jung Min-jae, felt that the director's perspective on art overshadowed the group's image. Despite this, NewJeans member Hye-in mentioned in a radio interview that they were aware of the clip's meaning before filming but preferred to leave it open to viewers' interpretations. == Credits and personnel ==

Credits are adapted from the liner notes of OMG. Location • Recorded, engineered and edited at Hybe Studio Credits and personnel • NewJeans – vocals, background vocals • Hanni (NewJeans) – lyrics • Jinsu Park – composition, instrumental, programming • Ylva Dimberg – composition, lyrics, background vocals • David Dawood – composition • Gigi – lyrics • Heejin Min – vocal directing • Jungwoo Jang – vocal directing • Hyejin Choi – vocal editing • Emily Kim – background vocals • Sujeong Kim – recording engineer • Phil Tan – mix engineer • Bill Zimmerman – additional engineering == Charts ==

Weekly charts Monthly charts Year-end charts == Certifications ==