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Hype Boy

"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.

Background and release
The South Korean idol girl group NewJeans was formed and signed with ADOR, an independent division of Hybe Corporation, under the direction of its CEO Min Hee-jin. The group's debut single, "Attention", was surprise-released on July 22, 2022, without any prior information regarding the group's lineup. The following day, ADOR announced a four-track extended play (EP), New Jeans, which was set for release on August 1, and released "Hype Boy" as the group's second single. "Hype Boy" was accompanied by a 50-second clip introducing the five members' names and four music videos specific to the members' perspectives. Of the four music videos, three were for individual members Minji, Hyein, and Hanni, and one was for a collective unit of Haerin and Danielle. Min explained that by unveiling "Attention" without confirming the members' names and subsequently releasing "Hype Boy", which featured the members individually, she anticipated that viewers would revisit the first video to seek further information about them. "Hype Boy" was one of the EP's three singles; on August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all singles from their self-titled EP, including "Hype Boy". To promote "Hype Boy", NewJeans performed the song on the South Korean music programs of M Countdown, Music Bank, and Inkigayo in 2022. They performed the song across various music festivals, including the KCON in Saudi Arabia, the 2022 KBS Song Festival and 2023 K-pop Super Live in Seoul, Lollapalooza in the U.S., the Summer Sonic Festival in Japan, and Music Bank in Mexico. At year-end award shows, it was performed during the 2022 The Fact Music Awards, 43rd Blue Dragon Film Awards, 2022 Melon Music Awards, twice during the 2022 MAMA Awards, and 37th Golden Disc Awards. NewJeans also featured the song during a live performance at the 36th Tokyo Girls Collection and their July 2023 Bunnies Camp fan meeting. == Composition and lyrics ==
Composition and lyrics
Gigi, Ylva Dimberg, and the member Hanni wrote the lyrics to "Hype Boy", a song that captures the essence of young love akin to a daydream. It contains lyrics in both Korean and English, and runs for two minutes and 56 seconds long. "Hype Boy" is propelled by pulsing synthesizers and distorted instrumentals. It is a future bass, bubblegum pop, and synth-pop song that incorporates influences of 1990s R&B and electronic music, The members sing with their unmanipulated vocals over R&B beats. == Reception ==
Reception
"Hype Boy" received positive reviews from music critics and appeared on many year-end rankings of the best songs of 2022. Rolling Stone placed "Hype Boy" at number 24 on their list of the top 100 songs of 2022, highlighting it as a "standout" from the group's EP with "its addictive choreography and catchy chorus". The magazine ranked it 26th on their overall list of the best songs of the year, with Daly describing it as a refreshing sound that made NewJeans stand out in a pool of similar-sounding K-pop groups. and number four by The Korea Herald. It was also featured on unranked lists of the year's best K-pop songs by Nylon, Teen Vogue, Time, Idology, and CNN Philippines, with many comments praising its retro-styled production that brought forth a nostalgic yet also modern feel. Commercially, "Hype Boy" debuted at number 116 on the Billboard Global 200 and peaked at number 52. It set the record for the longest-charting song by a K-pop girl group on the Billboard Global 200 chart, spending 42 weeks in total. By January 2023, it surpassed BTS' "Butter" as the most-streamed song on Spotify in South Korea. On the national Circle Digital Chart, the single peaked at number two. The Korea Music Content Association (KMCA) certified it double platinum for surpassing 200 million streams in South Korea. In Japan, "Hype Boy" peaked at number 41 on the Japan Hot 100 chart and was certified platinum by the Recording Industry Association of Japan (RIAJ) for accumulating over 100 million streams. "Hype Boy" peaked at number five on the Singaporean chart compiled by the Recording Industry Association Singapore (RIAS). In other Asian music markets, the song peaked in the top 20 of Billboard Hits of the World charts for Taiwan (9), Vietnam (9), Malaysia (10), the Philippines (11), Indonesia (16), and Hong Kong (19). In the Americas, "Hype Boy" charted at number 90 on the Argentina Hot 100 chart and number 95 on the Canadian Hot 100 chart. == Accolades ==
Accolades
"Hype Boy" received one music program award on Inkigayo on April 2, 2023, despite being released eight months prior. "Hype Boy" won Top 20 Songs of the Year (Overseas) at the 2022 Asian Pop Music Awards and was nominated for Artist of the Year – Global Digital Music (August) at the 2023 Circle Chart Music Awards. In November 2023, "Hype Boy" was voted the Song of the Year for 2023 by 200 music industry professionals in a survey conducted by JoyNews24. At the 2024 Circle Chart Music Awards, "Hype Boy" won the Music Steady Seller of the Year award in recognition of its longevity on the music charts. == Charts ==
Charts
Weekly charts Monthly charts Year-end charts == Certifications ==
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