MarketOpposites Attract
Company Profile

Opposites Attract

"Opposites Attract" is a song by American singer Paula Abdul from her debut album, Forever Your Girl (1988). It was released on November 17, 1989 as the sixth and final single from the album, through Virgin Records. It was written and produced by Oliver Leiber. Additional vocals are provided by Bruce DeShazer and Marv Gunn, also known as the Wild Pair, while on the single version, rap vocals are provided by Derrick Delite. Lyrically, the song is based on a couple who have contrasting personalities but share romantic feelings for each other.

Background
Before Paula Abdul's music career breakthrough, she was primarily known as a dancer and choreographer. She served as head choreographer for the Laker Girls, and their Victory Tour (1984), and conceptualized the choreography for various Janet Jackson music video in the mid-1980s. Additionally, she choreographed the piano dance scene from the comedy film Big (1988), featuring Tom Hanks. == Production and composition ==
Production and composition
Development and production recommended the idea of a duet for "Opposites Attract" to Oliver Leiber. For Abdul's studio album Forever Your Girl (1988), Leiber wrote and produced "The Way That You Love Me" and the title track "Forever Your Girl", which later became a number-one hit. Aroudn this time, Leiber purchased and experimented with it until Abdul's A&R rep Gemma Corfield contacted him to request one additional track. Around this time, the duo were members of band Mazarati, led by the Prince and the Revolution bassist Brownmark. The Wild Pair were recorded singing the entire song as Abdul was unavailable in Minneapolis to record. This led to Leiber traveling to Los Angeles to cut half of the Wild Pair's vocals and replace them with Abdul's vocals. The initial version from Forever Your Girl did not feature any rap vocals. Initially unintended as a single, Leiber would later admit on Songfacts that he was "embarrassed" and "bummed" at how "Opposites Attract" turned out. and R&B song with a runtime of four minutes and twenty-five seconds, while the single version trims approximately thirty-nine seconds of the song. Lyrically, the song centers on a couple whose personalities sharply contrast but remain romantically connected. Abdul prefers television, hates cigarettess, and makes the bed, while the other prefers movies, smoking, and "stealing the covers". Unlike the music video, the song doesn't explicitly identify the opponent as MC Skat Kat. == Release ==
Release
On November 17, 1989, "Opposites Attract" was released on 7-inch vinyl, 12-inch vinyl, and cassette through Virgin Records, as the sixth and final single from Abdul's debut album, Forever Your Girl (1988). On January 21, 1990, the single was released on Mini CD in Japan. In the United Kingdom, the single was first released in March 26, and on April 16, was released on 7-inch vinyl with a poster inside, 12-inch vinyl featuring a gatefold, CD, and cassette. == Music video ==
Music video
Pre-production Abdul proposed the idea of a "long-form video" for "Opposites Attract" to Virgin Records, though the label was initially hesitant due to concerns about potential overexposure following the success of Forever Your Girl (1988), as well as the idea of releasing a sixth single from the album. Abdul framed the concept as a tribute to actor and dancer Gene Kelly, which helped generate interest and support from the record label. Virgin executive Jeff Ayeroff brought in animators Michael Patterson and Candace Reckinger, known for their work on music videos such as A-ha's "Take On Me" (1984) and Suzanne Vega's "Luka" (1987). The pair developed the character MC Skat Kat, an anthropomorphic cat designed in a stylized, "Disney-like" animated aesthetic that blended musical theater influences with hip-hop culture. The project emerged during a period of growing experimentation in combining live action and animation in mainstream media, following films such as Who Framed Roger Rabbit (1988) and the increasing popularity of anthropomorphic cats in works like Oliver & Company (1988) and Garfield and Friends. which helped finalize MC Skat Kat's design. After Leiber heard Stevens on KMOJ radio, the music video for "Opposites Attract" presents a stylized romance between Paula Abdul, a human character, and MC Skat Kat, an anthropomorphic animated cat. Their relationship plays on a familiar live-action/animation pairing trope seen in films such as Who Framed Roger Rabbit (1988) and Howard the Duck (1986).'''' Set in a "noirish, neon set", the video begins with the pair meeting and immediately contrasting with each other. MC Skat Kat taps Abdul on the shoulder, which comically ignites into animated flames, prompting her to walk away in frustration and slam a door. The tone quickly shifts as they reunite in silhouette atop an alley wall, performing synchronized choreography in which Abdul tugs MC Skat Kat's tail and spends him into a cartoon blur. Throughout the video, the narrative uses direct-to-camera exchanges as the pair deliver lines from the song, emphasizing their contrasting personalities: "Who’d have thought we could be lovers? / She makes the bed, and he steals the covers." As the relationship develops, MC Skat Kat lounges in Abdul’s lap on a loveseat, exhaling cigarette smoke after she expresses dislike for smoking, underscoring their opposing habits. The interaction escalates as MC he flips onto Abdul, briefly pinning her wrists before the latter sits up and grabs him by the neck. The next sequence transitions into an animated staircase setting, where the pair perform a coordinated two-step dance. == Commercial performance ==
Commercial performance
. The music video's success led to Abdul, Patterson, and Reckinger receiving six nominations at the 1990 MTV Video Music Awards, and won a Grammy Award for Best Music Video in 1991. Involving MC Skat Kat, "Opposites Attract" is estimated to be the third number-one Hot 100 hit to feature a fictional music artist, following The Chipmunks' "The Chipmunk Song (Christmas Don't Be Late)" (1958) and The Archies' "Sugar, Sugar" (1969). Additionally, the single is considered the first number-one hit to feature a rap verse since at the time, rappers including Tone Loc and Young MC made big hits in 1989, but have yet to achieve the top. In terms of record sales, "Opposites Attract" was certified gold by the Recording Industry Association of America (RIAA) on March 12, 1990, having sold over 500,000 units. In April 1990, the British Phonographic Industry (BPI) and Music Canada certified the single as Silver, for surpassing 200,000 units, and Gold, for surpassing 50,000 units, respectively. Additionally, the Australian Recording Industry Association (ARIA) certified it as Platinum for selling over 70,000 units. == Critical reception ==
Critical reception
Melody Maker praised the song’s upbeat energy, noting Abdul’s confident delivery and the addition of a rap intro, describing her performance "happy, naive and full of herself". The pan-European magazine Music & Media commented on the collaborative aspect of the single, noting Abdul's duet with the Wild Pair and the inclusion of Delite's rap section as having dance appeal. Similarly, People magazine identified "Opposites Attract" as one of "the liveliest cuts" on Forever Your Girl. In retrospective analysis, Tom Breihan of Stereogum gave the song a 6/10 rating. While he criticized MC Skat Kat’s rap performance and described him as a "horny rapping novelty-song cartoon cat", he complimented the song's production. == Legacy ==
Legacy
Friendship with Gene Kelly After the music video for "Opposites Attract" was completed, Abdul received an invitation to meet Kelly at his Beverly Hills home to play it for him. Abdul described herself being a "nervous wreck" circling the block for 45 minutes due to her excitement of meeting him and having arrived at the appointment too early. Once the two met, Abdul and Kelly became friends and lasted until the latter's death in 1996. In 2016, MC Skat Kat, voiced by Stevens, appeared in a parody segment on American Dad!, in which the character applies for a janitorial job. The character subsequently resurfaced in later pop culture appearances, including performances alongside Abdul on Dancing With the Stars and during her 2017 concert tour. In 2019, MC Skat Kat made a guest appearance during Abdul's medley at the Billboard Music Awards. The pair later appeared in a brief cameo in ''Chip 'n Dale: Rescue Rangers'' (2022). == Track listings and formats ==
Track listings and formats
7-inch and cassette single • "Opposites Attract" (7-inch) – 3:45 • "One or the Other" (LP Version) – 4:08 • US 12-inch single • "Opposites Attract" (Street Mix) – 4:28 • "Opposites Attract" (12-inch Mix) – 5:40 • "Opposites Attract" (Dub Version) – 6:25 • "Opposites Attract" (Magnetic Mix) – 4:01 • "Opposites Attract" (Club Mix) – 6:01 • "Opposites Attract" (Party Dub) – 3:09 • US promotional CD single • "Opposites Attract" (Derrick Rap Edit) – 3:45 • "Opposites Attract" (Radio Edit) – 3:38* Japanese Mini CD single • "Opposites Attract"  – 3:46 • "(It's Just) The Way That You Love Me"  – 4:03 • UK CD single • "Opposites Attract" (Street Mix) – 4:28 • "One or the Other" (LP Version) – 4:08 • "Opposites Attract" (Club Mix) – 6:01 • "Opposites Attract" (Party Dub) – 3:09 • UK 12-inch single • "Opposites Attract" (Street Mix) – 4:28 • "Opposites Attract" (Party Dub) – 3:10 • "The Paula Abdul Megamix" ("Straight Up"/"Cold Hearted"/"The Way That You Love Me"/"Forever Your Girl"/"Knocked Out") == Credits and personnel ==
Credits and personnel
Credits and personnel are adapted from Forever Your Girl and the single's liner notes. ;Locations • Recorded at Creation Audio, Minneapolis, Minnesota • Recorded at Kren Studio, Hollywood, California • Recorded at JHL Studio, Palisades, California • Mixed at Skip Saylor Studio, Los Angeles, California ;Musicians • Paula Abdullead vocals, background vocals • The Wild Pair (Bruce DeShazer and Marv Gunn) – lead vocals • Oliver Leiber – writer, producer, drum programming, keyboard, guitar • Derrick Delite – rap vocals • Yvette Marine – background vocals • Patti Brooks – background vocals ;Technical • Chris Bailey – character design • Russell Bracher – engineering • Keith "K.C." Cohen – mixing • Larry Frazin – platinum management • Cliff Jones – engineering • Jeff Lorber – engineering, additional drum programming • Pete Martinsen – engineering • Michael Patterson – character design • Sarajo Frieden Studio – design, illustration • Larry Tollin – platinum management == Charts ==
Charts
Weekly charts Year-end charts Decade-end charts == Certifications and sales ==
tickerdossier.comtickerdossier.substack.com