Frozen concentrated orange juice Commercial squeezed orange juice is
pasteurized and filtered before being evaporated under vacuum and heat. After removal of most of the water, this
concentrate, about 65% sugar by weight, is then stored at about . Essences,
Vitamin C, and oils extracted during the vacuum concentration process may be added back to restore flavor and nutrition (
see below). When water is added to freshly thawed concentrated orange juice, it is said to be
reconstituted. The product was developed in 1948 at the University of Florida's Citrus Research and Education Center. Since, it has emerged as a
soft commodity, and futures contracts have traded in New York since 1966. Options on FCOJ were introduced in 1985. From the late 1950s to the mid-1980s, the product had the greatest orange juice market share, but not-from-concentrate juices surpassed FCOJ in the 1980s.
Not from concentrate Orange juice that is pasteurized and then sold to consumers without having been concentrated is labeled as "not from concentrate". Just as "from concentrate" processing, most "not from concentrate" processing reduces the natural flavor from the juice. The largest producers of "not from concentrate" use a production process where the juice is placed in
aseptic storage, with the oxygen stripped from it, for up to a year. Removing the oxygen also strips out flavor-providing compounds, and so manufacturers add a flavor pack in the final step, which ''
Cook's Illustrated'' magazine describes as containing "highly engineered additives." Flavor pack formulas vary by region, because consumers in different parts of the world have different preferences related to sweetness, freshness and acidity. According to the citrus industry, the
Food and Drug Administration does not require the contents of flavor packs to be detailed on a product's
packaging. One common component of flavor packs is
ethyl butyrate, a natural aroma that people associate with freshness, and which is removed from juice during pasteurization and storage. ''
Cook's Illustrated'' sent juice samples to independent laboratories, and found that while fresh-squeezed juice naturally contained about 1.19 milligrams of ethyl butyrate per liter, juice that had been commercially processed had levels as high as 8.53 milligrams per liter. The canned product loses flavor, however, when stored at room temperature for more than 12 weeks. In the early years of canned orange juice, the acidity of the juice caused the juice to have a metallic taste. In 1931,
Dr. Philip Phillips developed a
flash pasteurization process that eliminated this problem and significantly increased the market for canned orange juice.
Freshly squeezed, unpasteurized juice Fresh-squeezed, the unpasteurized juice is the closest to consuming the orange itself. This version of the juice consists of oranges that are squeezed and then bottled without having any additives or flavor packs inserted. The juice is not subjected to
pasteurization. Depending on storage temperature, freshly squeezed, unpasteurized orange juice can have a shelf life of 5 to 23 days.
Major orange juice brands In the U.S., the major orange juice brand is
Tropicana Products (owned by
PAI Partners and
PepsiCo Inc.), which possesses nearly 65% of the market share. Tropicana also has a large presence in Latin America, Europe, and Central Asia. Competing products include
Minute Maid (of
The Coca-Cola Company) and
Florida's Natural Growers (a Floridian
agricultural cooperative that differentiates itself from the competition by being locally owned and using only Florida grown oranges; Tropicana and
Simply Orange use a mixture of domestic and foreign stock). In Australia, Daily Juice (owned by
National Foods) is a major brand of partially fresh, partially preserved, orange juice. In the United Kingdom, major orange juice brands include
Del Monte and
Princes.
Additives Some producers add
citric acid or
ascorbic acid to juice beyond what is naturally found in the orange. Some also include other nutrients. Often, additional vitamin C is added to replace that destroyed in pasteurization. Additional
calcium may be added.
Vitamin D, not found naturally in oranges, may be added as well. Sometimes
omega-3 fatty acids from fish oils are added to orange juice. Low-acid varieties of orange juice also are available. FCOJ producers generally use evaporators to remove much of the water from the juice in order to decrease its weight and decrease transportation costs. Other juice producers generally
deaerate the juice so that it can be sold much later in the year. Because such processes remove the distinct aroma compounds that give orange juice a fresh-squeezed taste, producers later add back these compounds in a proprietary mixture, called a "flavor pack", in order to improve the taste and to ensure a consistent year-round taste. The compounds in the flavor packs are derived from orange peels by squeezing the oil out of them. Producers do not mention the addition of flavor packs on the label of the orange juice.
Types of orange juice Common orange juice is made from the
sweet orange. Different cultivars (for example,
Valencia, Hamlin) have different properties, and a producer may mix cultivar juices to get the desired taste. Orange juice usually varies between shades of orange and yellow, although some ruby red or blood orange varieties are a reddish-orange or even pinkish. This is due to different pigmentation in ruby red oranges. The
blood orange is a mutant of the sweet orange. The
mandarin orange and the
clementine and
tangerine varieties are often used for sparkling juice drinks. Many brands of
organic orange juices have become available on the market. ==Processing and manufacture==