Accusations of commercialism Due to the positive exposure and prestige of the Academy Awards, many studios spend around 25 million dollars and hire publicists specifically to promote their films during what is typically called the "
Oscar season". This has generated accusations of the Academy Awards being influenced more by marketing and
lobbying than by quality.
William Friedkin, an Academy Award-winning film director and former producer of the ceremony, expressed this sentiment at a conference in New York in 2009, describing it as "the greatest promotion scheme that any industry ever devised for itself". Tim Dirks, editor of
AMC's
Filmsite, has written of the Academy Awards: A recent technique that has been claimed to be used during the Oscar season is the
whisper campaign. These campaigns are intended to spread negative perceptions of other films nominated and are believed to be perpetrated by those who were involved in creating the film. Examples of whisper campaigns include the allegations against
Zero Dark Thirty suggesting that it justifies torture and the claim that
Lincoln distorts history. This technique was widely used by former producer
Harvey Weinstein and his company
Miramax, with the campaign strategy gaining further attention after Miramax's
Shakespeare in Love defeated rival film
Saving Private Ryan for
Best Picture. Despite the success of
The Dark Knight and
WALL-E, these films did not receive a
Best Picture nomination at the
81st Academy Awards. These decisions received substantial criticism and were described as "snubs" by many publications. The backlash to the decision was such that, for the
82nd Academy Awards in 2010, the Academy increased the limit for Best Picture nominees from five to ten.
Lack of diversity The Academy Awards have long received criticism over their lack of diversity among the nominees. This criticism is based on the statistics from every Academy Awards since 1929, which show that only 6.4% of Academy Award nominees have been non-white and since 1991, 11.2% of nominees have been non-white, with the rate of winners being even more polarizing. For a variety of reasons, including marketability and historical bans on interracial couples, a number of high-profile Oscars have been given to
yellowface portrayals, as well as performances of Asian characters rewritten for white characters. It took until 2023 for an Asian woman to win an
Academy Award for Best Actress, when
Michelle Yeoh received the award for her performance in
Everything Everywhere All at Once. The
88th awards ceremony became the target of a boycott, popularized on social media with the
hashtag #OscarsSoWhite, based on activists' perception that its all-white acting nominee list reflected bias. In response, the Academy initiated "historic" changes in membership by 2020. Some media critics claim the Academy's efforts to address its purported racial, gender and national biases are merely distractions. By contrast, the
Golden Globe Awards already have multiple winners of Asian descent in leading actress categories. Some question whether the Academy's definition of "merit" is just or empowering for non-Americans. The Academy's Representation and Inclusion Standards have been criticized for excluding
Jews as a distinct underrepresented class.
Miscategorization of actors The Academy has no rules for how to categorize whether a performance is leading or supporting, and it is up to the discretion of the studios whether a given performance is submitted for either Best Actor/Actress or Best Supporting Actor/Actress. This has led to situations where a film has two or more co-leads, and one of these is submitted in a supporting category to avoid the two leads competing against each other, and to increase the film's chances of winning. This practice has been derisively called "category fraud". For example,
Rooney Mara was nominated for Best Supporting Actress for
Carol (2015), despite her having a comparable amount of screentime to
Cate Blanchett, who was nominated for Best Actress. Another example is
Once Upon a Time in Hollywood (2019), where
Brad Pitt was nominated for and won Best Supporting Actor, even though he played an equally important role to Best Actor nominee
Leonardo DiCaprio. In both these cases, critics argued that the studios behind the films had placed someone who was actually a leading actor or actress into the supporting categories to avoid them competing against their co-lead. to make up for a "snub" for a work that proved in time to be more popular or renowned than the one awarded (a 'make-up Oscar'), or as a "career honor" to recognize a distinguished nominee's entire body of work (a "
legacy Oscar").
Recognition of streaming media film Following the
91st Academy Awards in February 2019 in which the
Netflix-broadcast film
Roma had been nominated for ten awards including the Best Picture category, Steven Spielberg and other members of the Academy discussed changing the requirements through the Board of Governors for films as to exclude those from Netflix and other media streaming services. Spielberg had been concerned that Netflix as a film production and distribution studio could spend much more than for typical Oscar-winning films and have much wider and earlier distribution than for other Best Picture-nominated films, while still being able to meet the minimal theatrical-run status to qualify for an Oscar. The
United States Department of Justice, having heard of this potential rule change, wrote a letter to the Academy in March 2019, cautioning them that placing additional restrictions on films that originate from streaming media services without proper justification could raise anti-trust concerns against the Academy. Following its April 2019 board meeting, the Academy Board of Governors agreed to retain the current rules that allow for streaming media films to be eligible for Oscars as long as they have had limited theatrical runs.
2022 Chris Rock and Will Smith slapping incident During the
94th Academy Awards on March 27, 2022,
Chris Rock joked about
Jada Pinkett Smith's shaved head with a
G.I. Jane reference.
Will Smith walked onstage and slapped Rock across the face, then returned to his seat and told Rock, twice, to "Keep my wife's name out [of] your fucking mouth!" While later accepting the
Best Actor award for
King Richard, Smith apologized to the Academy and the other nominees, but not to Rock. Rock decided not to press charges against Smith. On April 8, 2022, the Academy made an announcement via a letter sent by president
David Rubin and CEO
Dawn Hudson informing the public that Will Smith had received a ten-year ban from attending the Oscars as a result of the incident.
Refusals of the award Some winners critical of the Academy Awards have boycotted the ceremonies and refused to accept their Oscars. The first to do so was screenwriter
Dudley Nichols (Best Writing in 1935 for
The Informer). Nichols boycotted the
8th Academy Awards ceremony because of conflicts between the Academy and the Writers' Guild. Nichols eventually accepted the 1935 award three years later, at the 1938 ceremony. Nichols was nominated for three further Academy Awards during his career.
George C. Scott became the second person to refuse his award (Best Actor in 1970 for
Patton) at the
43rd Academy Awards ceremony. Scott described it as a "meat parade", saying, "I don't want any part of it". The third person to refuse the award was
Marlon Brando, who refused his award (Best Actor for 1972's
The Godfather), citing the film industry's discrimination against and mistreatment of
Native Americans. At the
45th Academy Awards ceremony, Brando asked actress and
civil rights activist Sacheen Littlefeather to read a 15-page speech in his place, detailing his criticisms, for which there was
booing and
cheering by the audience. In 2022, Littlefeather was accused by her sisters of misrepresenting her ancestry as Native American.
Disqualifications Seven films have had nominations revoked before the official award ceremony: •
The Circus (1928) – The film was voluntarily removed by the Academy from competitive categories, to award
Charlie Chaplin a special award. •
Hondo (1953) – Removed from the Best Story ballot after letters from the producer and nominee questioned its inclusion in the category. •
High Society (1955) – Withdrawn from screenwriting ballot after being mistaken for the
1956 film of the same title. •
The Godfather (1972) – Initially nominated for eleven awards, its nomination for Best Original Score was revoked after it was discovered that its main theme was very similar to music that
the score's composer had written for an earlier film. None of its other nominations were revoked, and it received three Oscars, including Best Picture. •
A Place in the World (1992) – Removed from the Best Foreign Language Film ballot after it was discovered that the country which submitted the film exercised insufficient artistic control. •
Alone yet Not Alone (2014) – The film's title song, "Alone Yet Not Alone", was removed from the Best Original Song ballot after
Bruce Broughton was found to have improperly contacted other members of the Academy's musical branch; this was the first time that a film was removed from a ballot for ethical reasons. •
13 Hours: The Secret Soldiers of Benghazi (2017) – Sound mixer
Greg P. Russell's nomination was rescinded one day before the Awards when it was discovered he had improperly contacted voters by telephone. In this case, the nominations for the other three nominated sound mixers,
Gary Summers,
Jeffrey J. Haboush and
Mac Ruth, were allowed to stand. One film was disqualified after winning the award, and had the winner return the Oscar: •
Young Americans (1969) – Initially won the award for Best Documentary Feature, but was later revoked after it was revealed that it had opened theatrically prior to the eligibility period. One film had its nomination revoked after the award ceremony when it had not won the Oscar: •
Tuba Atlantic (2011) – Its nomination for Best Live Action Short Film was revoked when it was discovered that the film had aired on television in 2010, before its theatrical release.
Remarks about animated films as children's genre At the
94th Academy Awards in 2022, the award for the Best Animated Feature was presented by three actresses who portrayed Disney princess characters in
live-action remakes of their respective animated films:
Lily James (
Cinderella),
Naomi Scott (
Aladdin), and
Halle Bailey (
The Little Mermaid. While introducing the category, Bailey stated that animated films are "formative experiences as kids who watch them," as James put it, "So many kids watch these movies over and over." Bailey finished her sentence "over and over and over and over and over." Scott added: "I see some parents who know exactly what we're talking about." The remarks were heavily criticized by
animation enthusiasts and those working in the industry as infantilizing the medium and perpetuating the stigma that animated works are
strictly for children, especially since the industry was credited with sustaining the flow of
Hollywood content and revenue during the height of the
COVID-19 pandemic.
Phil Lord, co-producer of one of the nominated films,
The Mitchells vs. the Machines, tweeted that it was "super cool to position animation as something that kids watch and adults have to endure." The film's official social media accounts responded to the joke with an image reading: "Animation is cinema." A week later, Lord and his producing partner
Christopher Miller wrote a guest column in
Variety criticizing the Academy for the joke and how Hollywood has treated animation, writing that "no one set out to diminish animated films, but it's high time we set out to elevate them." They also suggested to the Academy that the category should be presented by a filmmaker who respects the art of animation as cinema. Adding to the controversy was that the award for
Best Animated Short Film (the nominees for which were mostly made up of shorts not aimed at children) was one of the
eight categories that were not presented during the live broadcast. The winner for the Best Animated Short award was
The Windshield Wiper, a multilingual Spanish-American film which is
adult animated, while another nominee in three categories: Best Animated Feature,
Best Documentary Feature Film, and
Best International Feature Film, was
Flee, a PG-13 rated animated documentary about an Afghan refugee.
Alberto Mielgo, director of
The Windshield Wiper, later gave an acceptance speech for the Oscar: "Animation is an art that includes every single art that you can imagine. Animation for adults is a fact. It's happening. Let's call it cinema. I'm very honored because this is just the beginning of what we can do with animation." These comments came as
#NewDeal4Animation, a movement of animation workers demanding equal pay, treatment and recognition alongside their contemporaries working in live-action, was picking up momentum during negotiations for a new contract between
The Animation Guild, IATSE Local 839/
SAG-AFTRA and the
Alliance of Motion Picture and Television Producers, and the presentation is being used to rally the movement. During the 96th Academy Awards in 2024, host
Jimmy Kimmel said: "Please raise your hand if you let your kid fill out this part of the ballot." These remarks would again prompt backlash, with
Christopher Miller, producer of that year's nominated
Spider-Man: Across the Spider-Verse, tweeting out that the joke was "tired and lazy". The PG-13-rated
The Boy and the Heron would subsequently win the award. == Associated events ==