Dates The dates for Oxegen 2010 were announced on 23 July 2009, following
Oxegen 2009.
Tickets Early bird tickets went on sale on 5 December 2009 in
2007 prices in an attempt to generate interest. Tickets were still available as the festival began, with 5,000 tickets available on the Wednesday before the event. This led to an increased promotional push by the organisers in a bid to sell as many tickets as possible.
Official announcements On 23 February 2010, the first acts of the Oxegen 2010 line-up were announced, including
Eminem,
Muse,
Jay-Z,
The Black Eyed Peas,
Kasabian,
The Prodigy,
Florence and the Machine,
Paolo Nutini,
Faithless,
Stereophonics,
David Guetta,
Vampire Weekend,
Mumford and Sons,
John Mayer,
Hot Chip,
Calvin Harris,
Newton Faulkner,
Gossip,
The Temper Trap,
Empire of the Sun,
Goldfrapp,
La Roux,
Wolfmother,
Rise Against,
The Coral,
Broken Social Scene,
Ellie Goulding,
Two Door Cinema Club,
Armand Van Helden,
Steve Angello,
Simian Mobile Disco,
Erol Alkan,
Steve Aoki,
A-Trak and
Aeroplane. The launch took place at
The Academy. 33 acts in total were announced at this time, including the first Irish act (Two Door Cinema Club). On 8 March 2010, two more artists were announced; headliner
Arcade Fire as well as
Fatboy Slim. On 30 March 2010, further artists were announced:
Dizzee Rascal,
Laura Marling,
Diana Vickers,
Earth Wind & Fire,
The Black Keys,
Julian Casablancas,
The Cribs,
Chase & Status,
The Stranglers and Fox Avenue. On 9 April 2010, it was reported that Kassidy would perform at the festival on 9 July. On 21 April 2010, the
Red Bull Music Academy's return was confirmed, with
The Drums,
Broken Social Scene,
Delphic,
Dirty Projectors,
Gabriella Cilmi,
Chipmunk,
Tinie Tempah and
Wild Beasts among the acts scheduled to perform there. On 28 April 2010,
Bell X1 announced an appearance on their website, stating the band's only Irish appearance of the summer would be at Punchestown on 11 July.
Kate Nash was also announced that day. Later that night Bell X1 and Kate Nash were officially announced alongside eleven more acts:
Doves,
Editors,
Scouting for Girls,
Ocean Colour Scene,
Echo & the Bunnymen,
The Courteeners,
Joshua Radin,
Airbourne,
The Coronas,
Republic of Loose and
The Middle East. On 19 May 2010, the return of the
Hot Press signing tent and the line-up for the
Hot Press Academy Stage were announced; new acts included
Ash,
We Are Scientists,
Kele Okereke,
Cathy Davey,
Villagers,
Wallis Bird,
Mystery Jets,
Shed Seven,
Diana Vickers and
3OH!3. On 24 May 2010,
Local Natives,
Plan B and
Biffy Clyro were officially announced. On 1 June 2010, it was announced that Wolfmother were forced to cancel all their summer European dates, including their announced oxegen performance. Airbourne also cancelled. On 3 June 2010, the final stage line-up for the Red Bull Music Academy was confirmed, with the addition of
Darwin Deez and
The Minutes. On 10 June, the final stage line-up (apart from one act) for Heineken Green Spheres was confirmed. In second week of June several more acts were added on oxegen.ie: Vitalic, Fake Blood, Louis La Roche, Fred Falke, Jesse Rose, The Golden Filter, Popof, Primary 1, DJ Villa, French Horn Rebellion, Bitches with Wolves, Ou Est, Amasis, Dublin Streets, Al Gibbs, Vogue and DJ Gordo. On 18 June 2010,
Choice Prize-shortlisted indie-electro band
Codes confirmed on ''The Rick O'Shea Show'' that they would be appearing on Friday 9th. On 8 July 2010, the Oxegen website announced that
John Mayer would no longer be performing.
Related events Platform V. Oxegen Battle of the Bands took place for the fourth year, with the closing date for entries being 30 April 2010. The competition featured bands from the Kildare area, with the winners being permitted to perform on at Oxegen 2010.
The Irish Timess Tony Clayton-Lea compared prices of T-shirt merchandising by some of the acts ahead of the festival. A new application for the
iPhone was produced especially for Oxegen 2010.
Traffic The festival began accepting entries on 8 July 2010, with 17,000 of those intending to camp having arrived by 13:00 that afternoon. Those who had arrived on 8 July could view acts pretending to be
Michael Jackson,
Oasis and
The Police at The Tribute Stage, there was also the
Nokia Live Stage in the Blue Campsite, while the
silent disco opened the following night. One festivalgoer transported her belongings via a wheelie bin. Public transport facilities were available throughout Ireland, including
Dublin Bus and
Bus Éireann from Parnell Square West and Customs House Quay in Dublin, and services from Parnell Place in
Cork and the Parkway roundabout in
Limerick. Around two dozen volunteers cycled 30 kilometres from
Terenure College to Punchestown in aid of the Christina Noble Foundation, including
Ireland national rugby union team members
Jamie Heaslip and
Cian Healy. Fancy Dress Friday also occurred for the first time, with festival goers being encouraged to don costumes of their own choosing. ==Festival==