Addressing issues of language and sign, Kruger has often been grouped with such
feminist postmodern artists as
Jenny Holzer,
Sherrie Levine,
Martha Rosler, and
Cindy Sherman. She discusses her interest in representing "how we are to one another" and the "broad sort of scope"
Imagery and text Much of Kruger's work pairs found photographs with pithy and assertive text that challenges the viewer, Her method includes developing her ideas on a computer, later transferring the results (often billboard-sized) into printed images. and
"You are not yourself" appearing in her signature white letters against a red background. Most of her work deals with provocative topics like
feminism,
consumerism, and individual autonomy and desire, frequently appropriating images from mainstream magazines and using her bold phrases to frame them in a new context. Kruger has said that, "I work with pictures and words because they have the ability to determine who we are and who we aren't." A recurring element in her work is the appropriation and alteration of existing images. In describing her use of appropriation, Kruger states: Pictures and words seem to become the rallying points for certain assumptions. There are assumptions of truth and falsity and I guess the narratives of falsity are called fictions. I replicate certain words and watch them stray from or coincide with the notions of fact and fiction. Her poster for the 1989
Women's March on Washington in support of legal abortion included a woman's face bisected into positive and negative photographic reproductions, accompanied by the text "Your body is a battleground." Kruger's early
monochrome pre-digital works, known as 'paste ups', reveal the influence of the artist's experience as a magazine editorial designer during her early career. These small scale works, the largest of which is 11 x 13 inches (28 x 33 cm), are composed of altered found images, and texts either culled from the media or invented by the artist. A negative of each work was then produced and used to make enlarged versions of these initial 'paste ups'. Between 1978 and 1979, she completed "Picture/Readings", simple photographs of modest houses alternating with panels of words. Her signature font style of
Futura Bold type is likely inspired by the "Big Idea" or "Creative Revolution" advertising style of the 1960s that she was exposed to during her experience at
Mademoiselle. After participants voiced protests about her design, the artist offered to eliminate the pledge from her mural proposal, while still retaining a series of questions painted in the colors and format of the American flag: "Who is bought and sold? Who is beyond the law? Who is free to choose? Who follows orders? Who salutes longest? Who prays loudest? Who dies first? Who laughs last?". As part of the
Venice Biennale in 2005, Kruger installed a digitally printed vinyl mural across the entire facade of the Italian pavilion, thereby dividing it into three parts—green at the left, red at the right, white in between. In English and Italian, the words "money" and "power" climbed the portico's columns; the left wall said, "Pretend things are going as planned", while "God is on my side; he told me so" filled the right. In 2012, her installation
Belief+Doubt, which covers 6,700 square feet (620 m2) of surface area and was printed on wallpaper-like sheets in the artist's signature colors of red, black, and white, was installed at the
Hirshhorn Museum and Sculpture Garden. In 2022, as the arguably most important voice in art for
Abortion-rights movements, Kruger created a series of new works in response to the leaked
Supreme Court documents that would overturn
Roe v. Wade. Kruger said, "The end of Roe was clearly the result of the right's rage-filled campaign to undo women's reproductive health and agency. They have been unrelenting, while the middle and left too often kept silent, seeing the issue as the third rail of American politics, regardless of the poll numbers favoring Roe. For decades, abortion was absent or marginalized at campaign debates."
Public transport In 1994, Kruger's ''L'empathie peut changer le monde
(Empathy can change the world'') was installed on a train station platform in
Strasbourg, France. For a 1997 show in New York, Kruger had city buses wrapped with quotations from figures such as
Malcolm X,
Courtney Love, and
H.L. Mencken. To promote Kruger's first retrospective, at the
Museum of Contemporary Art, Los Angeles, she created 15 billboards and countless wild postings, executed and installed in both English and Spanish. In 2017, Kruger's artwork was featured on 50,000 limited edition
MetroCards released by New York's
Metropolitan Transit Authority.
Fashion In 1984, Kruger created a T-shirt design that featured a blown-up image of a woman's face with text running across the figure's eyes and mouth reading, "I can't look at you ... and breathe at the same time." The shirt was produced as a collaborative project with fashion designer
Willi Smith for his WilliWear Productions label. In 2017, Kruger collaborated with clothing brand
Volcom for her contribution to the
Performa 17 biennial in New York. She created a pop-up shop in the city's SoHo neighborhood where T-shirts, beanies, sweatshirts, and skateboards were up for sale.
Permanent installations Between 1998 and 2008, Kruger created permanent installations for the
Fisher College of Business, the Broad Contemporary Art Museum at
LACMA, and
Price Center at the
University of California, San Diego. From 2008 until 2011, the
Moderna Museet in Stockholm showed a site-specific work consisting of three large, wall mounted collages at the museum's entrance area. In 2012, Kruger created the permanent installation of her work
Belief+Doubt in the lower level of the
Hirshhorn Museum and Sculpture Garden in Washington, D.C. In 2024, Kruger was among the 18 artists selected by the
Port Authority of New York and New Jersey to create installations for
John F. Kennedy International Airport’s new Terminal 6, set to open in 2026.
Other works Since the mid-1990s, Kruger has created large-scale immersive video and audio installations. Enveloping the viewer with the seductions of direct address, the work continues her questioning of power, control, affection, and contempt: still images now move and speak and spatialize their commentary. In 1997, Kruger produced a series of fiberglass sculptures of compromised public figures, including
John F. and
Robert F. Kennedy hoisting
Marilyn Monroe on their shoulders. For the 2020 edition of the
Frieze Art Fair in Los Angeles, she presented a series of 20 questions—including "Who do you think you are?" and "Who dies first? Who laughs last?"—displayed across digital billboards, street banners, landmarks, and public spaces throughout the city.
Teaching Kruger has taught an Independent Study Program at the
Whitney Museum, and at the
California Institute of the Arts in Valencia, the
University of California, Berkeley, and in Chicago. After teaching for five years at
UCSD, she joined the faculty at the
UCLA School of the Arts and Architecture, where she is an Emerita Distinguished Professor of New Genres. Among Kruger’s former students are
Nikita Gale,
Math Bass,
Tala Madani,
Amadour,
Andrea Fraser,
Delia Brown, and
Martine Syms. In 2000, she was the Wiegand Foundation Artist in Residence at
Scripps College, Claremont. She has written about television, film, and culture for
Artforum,
Esquire,
The New York Times, and
The Village Voice.
Connections with other artists Kruger was involved with a group of artists who had graduated from
CalArts and gravitated to New York City in the 1970s, including
Ross Bleckner and
David Salle, listing them as her first peer group. She considered
Diane Arbus to be her "first female role model ... that didn't wash the floor six times a day." She also associated with
Julian Schnabel, Marilyn Lerner,
Sherrie Levine,
Cindy Sherman,
James Welling,
Nancy Dwyer,
Louise Lawler,
Sarah Charlesworth,
Laurie Simmons, Carol Squiers,
Judith Barry,
Jenny Holzer,
Richard Prince,
Becky Johnston, and
Lynne Tillman. Kruger joined the group called Artists Meeting for Cultural Change in the 1970s, but noted about the experience, "I wasn't a real [sic] active speaker; I was intimidated but also curious." In the same interview, Kruger explained that, although she was friends with a wide range of artists, she was not really influenced by them because she was working to support herself. In the early 1980s, Kruger also associated and exhibited with
Colab artists, such as at the
Island of Negative Utopia show at
The Kitchen in 1984. ==Exhibitions==