During a brief period shortly after its creation, the pallophotophone system was occasionally put to practical use in radio broadcasting. On December 13, 1922, then-Vice President
Calvin Coolidge used it to record a speech for broadcast on Christmas Eve. In 1923, celebrities including
Thomas Edison,
Pope Pius XI,
General John Pershing and child star
Jackie Coogan made pallophotophone recordings for later playback over the air. Although the audio quality was reportedly as good as a live broadcast and the system was otherwise a technological success, these uses were experimental and the system was never adopted by the broadcasting industry. In 1925, the
Brunswick-Balke-Collender Company, maker of
Brunswick phonograph records, licensed parts of GE's system for use in the
electrical recording process it was developing. Instead of beaming the light onto photographic film, the vibrating mirror reflected it directly into a photoelectric cell, generating an electronic audio signal which was amplified and used to drive the side-to-side motions of the recording stylus as it engraved a spiral groove into the rotating wax master disc. Brunswick publicized its unique method as "Brunswick Light-Ray" recording. Used simply as a novel type of general-purpose
microphone, this hollowed-out version of the pallophotophone proved to be very problematic. In 1927, Brunswick abandoned it in favor of the ordinary carbon and condenser microphones being used by its competitors. In the later 1920s and early 1930s, GE experimented with variations of the system and recorded many radio broadcasts from its
Schenectady, New York radio station
WGY. Unlike the first-generation recorder, in these variants the tiny mirror was not vibrated directly by sound waves, but by an electromagnetic audio signal originating from a conventional microphone. In 1927, GE publicly unveiled a variable-area
sound-on-film motion picture sound system based on this method. It was marketed by RCA (then a GE subsidiary) as
RCA Photophone. In 1929,
RKO Radio Pictures became the first motion picture studio to use Photophone exclusively.
Western Electric later acquired the Photophone trademark. ==21st century reconstruction==