Early In Italy, historical accounts of panettone invariably state that it originated in Milan. The origin of the word is to be found in the
Milanese dialect , augmentative of pan ('bread'), or ('small bread containing a large amount of yeast'). The augmentative suffix - changes the meaning to 'large bread'. Food historian Francine Segan describes the cake as "probably" created in the 15th century. Despite panettone from Milan being the most popular variety across Italy, Italian author
Ada Boni reported in her 1969
Italian Regional Cooking that claims of creation exist across northern Italy—in Venice and Turin with their panettone, and in Genoa with its
Genoa cake, known in Italy as . Popular tales abound describing panettone's creation. In the most famous, taking place in the 15th century, a wealthy Milanese noble sought to marry the daughter of Tony, a poor baker. To ingratiate himself, the noble furnished the girl's father with the ability to source the best quality flour, eggs, raisins, candied citrus, and sugar, leading to the development of a rich bread to great commercial success. This new food was named , and the noble was given the hand of the baker's daughter in marriage. In another telling, the roles are reversed, with a baker named Tony hoping to marry the daughter of a rich noble. Creating and serving panettone in an effort to impress, Tony was rewarded with the noble's approval and his own bakery. Food scholar Cathy Kaufman identifies the popularity of this account in its proximity to analogies within Christian thought, which analogise romantic love and the love of Jesus Christ at Christmas. Another reason Kaufman supplies is the popularity of weddings during the twelve days between Christmas and Epiphany in pre-industrial Europe, after the slaughter replenished food stocks. Panettone may be mentioned in a recipe book written by Italian
Bartolomeo Scappi, a personal chef to
popes and
emperors during the early 16th century in the reign of
Charles V. The oldest and most certain attestation of the panettone is found in a register of expenses of the
Borromeo college of
Pavia, Lombardy, in 1599: on 23 December of that year in the list of courses provided for Christmas lunch, costs also appear for 5 pounds of butter, 2 pounds of raisins and 3 ounces of spices given to the baker to make 13 "loaves" to be given to college students on Christmas Day. The first recorded association of panettone with Christmas can be found in the Italian writings of the 18th century
Enlightenment thinker
Pietro Verri. He refers to it as
pan de ton ('luxury bread'). The first printed recipe for panettone appears in the third edition of 1853's by Giovanni Felice Luraschi (
pasta per far panatoni). Panettone around this time was unaffordable to much of the Milanese. One such purchase of a small panettone and 200 grams of sugared almonds from a pastry shop is recorded in 1874, costing 2.35 lira (approximately in 2020).
20th and 21st centuries In the early 20th century, two Milanese bakers began to produce panettone in large quantities for the rest of Italy. In 1919,
Angelo Motta started producing his eponymous brand of cakes. It was also Motta who gave the panettone its tall domed shape and light texture by letting the dough rise three times over almost 20 hours before cooking. The recipe was adapted shortly after by another baker,
Gioacchino Alemagna, around 1925, who gave his name to a brand that still exists today. The stiff competition between the two that then ensued led to industrial production of the cake. an Italian bakery company based in
Verona, has since acquired Motta and Alemagna from Nestlé. Although panettone remained associated with holidays, by this point it was eaten throughout the year in Italy. By the 2010s, panettone produced by artisans or flavored with local ingredients held in higher regard in southern Italy over those produced industrially. One such variation in Campania was a panettone flavored with
limoncello. ==Outside of Italy==