MarketScheme (rhetoric)
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Scheme (rhetoric)

In rhetoric, a scheme is a type of literary device that relies on the structure of a whole sentence, unlike a "trope", figurative wording that plays with the meanings of words.

Structures of balance
Parallelism – The use of similar structures in two or more clauses • Isocolon – Use of parallel structures of the same length in successive clauses • Tricolon – Use of three parallel structures of the same length in independent clauses and of increasing power • Antithesis – The juxtaposition of opposing or contrasting ideas • Climax – The arrangement of words in order of increasing importance ==Changes in word order==
Changes in word order
Anastrophe – Inversion of the usual word order • Parenthesis – Insertion of a clause or sentence in a place where it interrupts the natural flow of the sentence • Apposition – The placing of two elements side by side, in which the second defines the first ==Omission==
Omission
Ellipsis – Omission of words • Asyndeton – Omission of conjunctions between related clauses • Brachylogia – Omission of conjunctions between a series of words ==Repetition==
Repetition
Alliteration – A series of words that begin with the same letter or sound alike • Anaphora – The repetition of the same word or group of words at the beginning of successive clauses • Anadiplosis – Repetition of a word at the end of a clause at the beginning of another • Antanaclasis – Repetition of a word in two different senses • Antimetabole – Repetition of words in successive clauses, in reverse order • Assonance – The repetition of vowel sounds, most commonly within a short passage of verse • Asyndeton – Lack of conjunctions • Chiasmus – Reversal of grammatical structures in successive clauses • Climax – Repetition of the scheme anadiplosis at least three times, with the elements arranged in an order of increasing importance • Epanalepsis – Repetition of the initial word or words of a clause or sentence at the end of the clause or sentence • Epistrophe – The counterpart of anaphora: the repetition occurs at the end of successive clauses. • Consonance – The repetition of consonant sounds without the repetition of the vowel sounds • Polyptoton – Repetition of words derived from the same root • Polysyndeton – Repetition of conjunctions • Symploce – Combination of anaphora and epistrophe ==See also==
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