Horner left
National Report in 2014, launched
News Examiner at the start of 2015 and also started numerous websites including
abcnews.com.co,
cnn.com.de,
cbsnews.com.co and
nbc.com.co (note that domains ending in “.co” are registered in Colombia as that is its official two-letter abbreviation, and Colombia allows non-Colombians to register such domains because of the similarity to “.com” as a way to get a similar-looking domain if the equivalent “.com” is taken) to post fake news articles, as well as
ABCnews.com.co. In 2015, he wrote a fake story that
Yelp was suing
South Park that received wide circulation. By 2015, he had written several fake stories about
DeQuincy, Louisiana, which said that the town had been under attack from gay zombies, had legalized polygamy, and had banned
twerking, discussing the color of any dress (in response to the viral story about
the dress), and Koreans; he told a local news station that he originally targeted it because "my friend Brandon Adams said there is like 4,000 people that live there, and all they do is drink Old Milwaukee's Best and beat their wives" and that he kept targeting it because he had received death and castration threats in response to his first story. One of his stories about DeQuincy, and one that he says is one of his favorites, was about a man who stopped a robbery in a diner by quoting
Pulp Fiction; In 2016, one of Horner's stories about
Joaquín "El Chapo" Guzmán escaping from prison for a third time, forced the Mexican government to tweet images of the drug kingpin behind bars to dispel rumors of the escape.
2016 U.S. presidential election His stories had an "enormous impact" on the
2016 U.S. presidential election according to CBS News; they consistently appeared in
Google's top news search results, were shared widely on
Facebook and were taken seriously and shared by third parties such as
Trump presidential campaign manager
Corey Lewandowski,
Eric Trump,
ABC News and
Fox News. Horner later claimed that his work during this period was intended "to make Trump's supporters look like idiots for sharing my stories". In a November 2016 interview with
The Washington Post, Horner expressed regret for the role his fake news stories played in the election and surprise at how gullible people were in treating his stories as news. In February 2017 Horner said,
Stephen Colbert mocked Horner on
The Late Show as did other television/talk show hosts. In December 2016, while speaking on
Anderson Cooper 360°, Horner said that all news is fake news and called
CNN "fake news", which was one month before Donald Trump leveled the same criticism at that network.
2017 Horner spoke at the
European Parliament in March, speaking about fake news and the importance of fact checking. According to a 2017
BuzzFeed article, Horner stated that a story of his about a rape festival in India helped generate over $250,000 in donations to
GiveIndia, a site that helps rape victims in India. Horner wrote many anti-Donald Trump stories in 2017, one about
Twitter canceling his account, and one about Trump canceling
Saturday Night Live. Horner was in many documentaries about the subject of fake news including one by
Orange S.A. and L'important. Horner said he disliked being grouped with people who write fake news solely to be misleading. "They just write it just to write fake news, like there's no purpose, there's no satire, there's nothing clever. All the stories I wrote were to make Trump's supporters look like idiots for sharing my stories."
HuffPost referred to Horner as a "Performance Artist". Horner said he wrote about things he saw wrong in society and mocked them satirically to bring awareness to the problem. Horner said that sites like
The Onion give away the gag in the headline so the information presented is not as powerful because the reader knows it is a joke, but in his stories, Horner believed that when he wrote an article about Donald Trump saying that he will deport all the Jews in America, people would actually listen and reconsider their support of the president. Horner was referred to as a "hoax artist" by outlets such as the
Associated Press and the
Chicago Tribune.
PolitiFact and
The Washington Post both called Horner the Internet's most prolific hoax artist. ==Death==