Sweeney began his fashion career as a jewellery designer in the late 90s, after which he progressed to designing
ready-to-wear in 2000. His first collection was titled "Wish U Were Gothic" and was revealed at the Louvre in Paris in 2000. He debuted his first collection at London Fashion Week in 2001 to much acclaim. His last ready-to-wear collection titled "Succubus" was shown at
The Royal Opera House in London, and featured handbags made by the designer. It was then that his friend
Suzy Menkes of the
International Herald Tribune suggested that he focus his attentions on designing handbags. Pauric Sweeney handbags were launched in 2004 to much anticipation from the fashion world. Since then, he has amassed celebrity fans such as
Leigh Lezark,
Kate Moss,
Liberty Ross,
Jennifer Lopez,
Agyness Deyn,
Alexa Chung, and
Coco Rocha amongst many others. Sweeney opened his
flagship store in the posh
Mayfair district of London in December 2011. Drawing inspiration from his architecture background, the store was praised as being "a treat for the senses" by
Vogue UK. The flagship store is located at 33A Bruton Place, Mayfair, London, W1J 6NP. Sweeney has worked with
Raf Simons as Creative Director of Accessories at
Jil Sander. In addition, he has collaborated with
Rei Kawakubo of
Comme des Garcons, and worked for international department store
Lane Crawford. In 2012, Sweeney collaborated with
Chilean
vineyard Carmen Wines to create a limited edition bag. Sweeney has been compared to
Tom Ford by several magazines because of his impeccable eye for design and quality. In addition to his new flagship store, Pauric Sweeney's bags also retail at highly prestigious department stores such as
Harrods,
Selfridges, and
Brown Thomas, as well as online via Net-A-Porter and Cocosa, amongst others. Sweeney now has three lines: Pauric Sweeney (his main exotic-skin line of handbags), Pauric by Pauric (diffusion leather line), and Sweeney (men's line). == References ==