Collins signed a recording deal with
Decca as a singer-songwriter, but while recording his first album realised that he was "more interested in being in the studio and the process of making a record". He took a job as assistant producer at the Decca studios in north London, which he later said in practice meant being the tea-boy, but he "crept back after hours" to record his own radio and TV
jingles. In 1976, he was signed to
Magnet Records and formed a group called Madison, along with Sippy, Peter Spooner and "
Page 3" girl
Cherri Gilham, to perform the pop song "Let It Ring". His early credits as a producer included producing the first two albums for
The Lambrettas and their chart hit "
Poison Ivy". In 1982 he had his first no.1 single when he co-produced
Musical Youth's "
Pass the Dutchie". In 1983 he produced
Nik Kershaw's debut studio album,
Human Racing, which was a success in Europe. Nine months later, he produced Kershaw's second studio album,
The Riddle. Collins moved to
Nashville in 1985 for the "excellent studios...and superb musicians." He produced albums for
Rush, who called him "Mister Big" and credited him with giving their sound a commercial edge that broadened their appeal and improved their record sales, first working on
Power Windows (1985) and then
Hold Your Fire (1987). After reluctantly declining to work with the band for their albums
Presto and
Roll the Bones, he later returned to collaborate with the band for
Counterparts and
Test for Echo, creating a return to Rush's heavier rock sound. Collins had "an unashamedly old-fashioned" approach to recording and insisted that his acts have their material fully rehearsed and ready to record before they went into the studio. After a "Spinal Tap moment" when he suggested to a British band in Los Angeles that they run through the songs they would be recording and there was "a stunned silence", he made it a rule to hear the band's material first before agreeing to record them, "however big they might be". He preferred the "organic" method of recording live in the studio, rather than piecing tracks together. He considered night-time sessions an unnecessary indulgence and worked a nine-hour day to 8pm. In 1991, Collins produced
Alice Cooper's
Hey Stoopid album, which peaked at No. 47 on the
Billboard 200 and was the follow-up to the
Desmond Child produced
Trash album. He also produced the
Queensrÿche albums
Operation: Mindcrime,
Empire (No. 7 on the
Billboard 200) and
Hear in the Now Frontier. ==Personal life and death==